Greystone Journal

The Latest Digital Marketing Articles



  • HCIC Year 1: 1996

    by Sara Foster | Sep 21, 2016
    1996: Twenty years ago, the first Annual Healthcare Internet Conference was held.

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  • CRM Spending Is Increasing: Are You In?

    by Sara Foster | Aug 30, 2016
    In an effort to improve customer service, many marketers are spending 2% to 3% more on CRM solutions over brand marketing efforts. Is your organization in alignment?

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  • How to Prioritize Web Needs

    by Megan Wellborn | Aug 26, 2016
    gSight is a Web survey tool developed through the combined expertise of Greystone.Net and Klein & Partners as the first and only Healthcare-specific survey tool on the market. Healthcare is consistently lagging in digital advancements and our customers consistently expect better. The survey data can be cross tabulated and broken down to teach you more about your users and their opinions of your site.

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  • Meet the Expert Faculty for the 2nd Annual CRM Workshop

    by Eric Crews | Aug 18, 2016
    Read about the expert faculty for the 2nd Annual CRM Workshop coming to Chicago on October 4-5, 2016.

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  • Call Center Update: What Does the Future Hold?

    by Sara Foster | Jul 26, 2016
    Last year, we published a three-part blog series* that talked a lot about the future of call centers. Much has been said over the past years about the “death” of call centers, but so far, emerging technologies (e.g., VoIP technology, Web/voice integration, etc. ), updated digital marketing strategies (e.g. CRM platforms, etc.) and healthcare’s movement toward ACOs,

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  • We’re 20 Years Old Today!

    by Sara Foster | Jul 15, 2016
    “One indication that an organization is doing the right things inside and outside the company is longevity.” – Pat Perry, President, ERC. On July 15, 1996, John Eudes, Kathy Divis and Bob Noel gathered around Kathy’s dining table in her home on Greystone Circle and decided to form a healthcare internet consulting firm. The rest, as they say, is

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  • Making the Right CMS Decision: Greystone Can Help

    by Sara Foster | Jun 23, 2016
    After going through the long, arduous and expensive process of choosing a CMS and getting it up and running, the last thing the folks in the C-suite want to hear is “Oops! I think we picked the wrong CMS!” Especially if, prior to the selection being made, someone in the C-suite said, “I don’t care which solution we pick, just pick one and let’s get on with it so we don’t delay our new Web site any longer!!”

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  • CMS Selection: Who Decides?

    by Sara Foster | Jun 09, 2016
    The decision has been made: It’s time for a new content management system (CMS). But before you start sending out RFPs, do you know exactly what you’re looking for? And who in your organization should be included in the selection process? A CMS is a major purchase for any organization in terms of financial outlay as well as its impact once it’s

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