GreyMatters

The Latest Digital Marketing Articles

Filter

The Latest Healthcare Digital Marketing Articles

 

 

  • mHealth + Gamification To Battle Liver Disease

    by Laura Clemons | Aug 09, 2018
    In May of 2016, the El Paso Times published a series of articles detailing the extent of liver disease in the El Paso-area Hispanic population. This led The Hospitals of Providence, an El Paso-area health system to collaborate with the newspaper and a gamification software company to develop an online trivia game focused on liver disease.

    Full story
  • Better Customer Experience Across Multiple Channels

    by Laura Clemons | Aug 09, 2018
    Most organizations know that it’s no longer “customer service”—it’s “customer experience.” With the advent of multiple channels to reach and engage with customers, it has become imperative for organizations to develop and implement a seamless customer experience (CX) across all those channels.

    Full story
  • Healthcare and Hospitality Organizations Team Up to Provide Patient Housing Options

    by Laura Clemons | Aug 09, 2018
    Last month, we looked at ways that healthcare organizations are working on transportation options to improve patient attendance for non-emergency appointments. This month, we will look at how healthcare organizations are working with hospitality organizations to improve patient experience with on-campus or nearby housing options for patients and their families.

    Full story
  • New AMA Guidelines for Health Apps and Digital Health Tools

    by Laura Clemons | Aug 09, 2018
    Health- and medical-related apps have proliferated over the past several years. While many apps are developed and distributed by reputable organizations, not all of them are. And even when the intent for the app is good, the app may not be very useful or effective.

    Full story
  • Editorial Tips to Improve Marketing Team Performance

    by Laura Clemons | Aug 09, 2018
    As marketers, we all have a lot on our plates. If only there was a way to be more efficient and effective. A recent article makes the case for using editorial operations as a guideline for improving marketing operations.

    Full story
  • Using mHealth To Improve Patient Attendance

    by Laura Clemons | Aug 09, 2018
    Healthcare organizations strive to provide the best possible service for their patients. However, the best people, facilities and equipment mean little when the patients cannot get to them. A 2005 study found that 3.6 million Americans (including almost 1 million children) miss or delay medical care due to transportation problems, causing a financial waste of $150 million.

    Full story
  • Tips To Improve Your Facebook Reach

    by Laura Clemons | Aug 09, 2018
    Everybody is on Facebook. And for good reason, as an overwhelming majority of social marketers say that Facebook provides the best ROI among social media platforms. While ROI can vary among industries and brands, it’s still a good bet that Facebook is worth your time. How can you ensure that your efforts will be effective?

    Full story
  • Experts Look at SEO Trends for 2017

    by Laura Clemons | Aug 09, 2018
    As we enter into a new year, it’s helpful to have an idea of what to expect moving forward. SEO is one of many components of an effective marketing strategy. Econsultancy talked with several experts to get their impressions of what the 2017 SEO landscape might look like.

    Full story

Filter