Greystone Journal

The Latest Digital Marketing Articles



  • Website Satisfaction Surveys: Why Is Healthcare The Late Adopter?

    by Sara Foster | Jun 02, 2016
    As a group of healthcare-specific Website consultants, we spend our day-to-day freshening up on the digital trends within and outside of our industry. It’s no secret that healthcare is typically one step behind most industries in the adoption of trendy tech gadgets. And it often makes sense, as we are typically on tighter budgets because marketing

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  • Our Thoughts on #HMPS16

    by Sara Foster | May 27, 2016
    Several people from Greystone.Net attended the 21st Annual Healthcare Marketing & Physician Strategies Summit in Chicago earlier this week. From all reports, the conference was a success – and the weather was fabulous, too! We asked Kathy Divis, Mike Schneider, Farrah Hunt-Thompson and Megan Wellborn for their key takeaways from the conf

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  • Help Us Celebrate HCIC’s 20th Anniversary!

    by Sara Foster | May 27, 2016
    In many ways, it’s hard to believe. But in November, the 20th Annual Healthcare Internet Conference will convene. Twenty years. #HCIC16. Wow! Just think: there was no #HCIC96 because no one had ever heard of a hashtag, Twitter or even social media! Needless to say, we’re planning a very special conference in November to mark this milestone. And

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  • Are you ready for the mobile-only customer?

    by Sara Foster | May 13, 2016
    [Guest post from Neal Linkon, Director, Digital Engagement at Children's Hospital of Wisconsin, who will be speaking with Kathy Divis, President, Greystone.Net, at #HMPS16 in Chicago on May 24.] If you are like most hospitals and health systems, half of your audience uses a browser that you might not be fully accounting for. What’s even more

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  • Does Your Organization Need a New CMS?

    by Sara Foster | Apr 28, 2016
    Your organization went through a CMS selection process a few years ago. All things considered, your system is handling your needs pretty well. So, is now the time to think about updating your system? Maybe. Technology continues to develop rapidly, which necessitates the need to update and change digital strategies to meet the demands of new tech

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  • NOMAM (aka No More Average Marketing!) - A Keynote Presentation from #HCIC15

    by Sara Foster | Apr 12, 2016
    In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.” Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati

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  • An Exclusive Interview With St. Mary’s Health About Their Success With Usability Testing

    by Sara Foster | Mar 25, 2016
    You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong? If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t

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  • 3 Trends to Keep Your Call Center Relevant

    by Kathy Divis | Mar 09, 2016
    In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider: Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta

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