Greystone Journal

The Latest Digital Marketing Articles



  • CMS Trends for 2016

    by Sara Foster | Feb 24, 2016
    Like many people and organizations, we’ve been talking about content management systems for some time now. While the basic concept of using a specific platform to manage an organization’s online and digital content has not changed a lot over time, the capabilities and capacity of such systems have definitely changed. We reached out to some exper

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  • Looking Forward with Google: Mobile-Centric is Now

    by Sara Foster | Feb 12, 2016
    In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity

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  • Why “Go Red for Women”?

    by Sara Foster | Feb 05, 2016
    Those of us involved in healthcare marketing are very aware that February is Heart Month, and that today is Go Red for Women Day. Every year we plan various heart-related campaigns for our heart services. But seriously – what’s the big deal about women and wearing red?

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  • Getting Ready for the Big Game – in Santa Clara and Vegas!

    by Sara Foster | Feb 02, 2016
    Did someone say something about a big football game this weekend? Yes, it’s that crazy time of year again, when we’re bombarded with ads about the game, the food, the new big-screen TV you should buy if you don’t already have one worthy of THE GAME and so on. And don’t forget the puppies and kittens! If you haven’t been invited to a bowl party e

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  • How Do You Pick the Right Vendor for your Next Big Digital Project?

    by Sara Foster | Jan 20, 2016
    Happy New Year! This is such a positive time of year! We are all hopeful about the possibilities that the New Year brings and insistent that this will be the year that our resolutions are kept. Reading more, eating healthier, volunteering, etc. - we frequently think of ways to make our lives happier, fuller and easier. The New Year also makes

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  • Marketing in the New Year: Looking Ahead to 2016

    by Sara Foster | Dec 18, 2015
    As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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  • It’s That Time of Year Again…

    by Sara Foster | Dec 02, 2015
    It’s the beginning of December. 2015 is almost gone. How did that happen??!! The last 2 months of the year always seem to be such a whirlwind of activity that is impossible to slow down. After the 19th Annual Healthcare Internet Conference in early November, we’ve gone from planning and organizing the 2015 conference to catching up and refocusin

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  • What is HCIC? A First-Time Attendee’s Perspective

    by Sara Foster | Nov 18, 2015
    Now that the 19th Annual Healthcare Internet Conference has concluded, we’ve been looking back over the conference to assess how well it went. All of us at Greystone have quite a few HCICs under our belts, so we thought it would be nice to hear what our newest staff member, Megan Wellborn, had to say about her first experience at HCIC. Megan joined

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