Having a perspective on content creation honed by a journalism education, experience in writing for print and online publications, first-rate skills in research and interviewing, a strong code of ethics and the aptitude for finding stories almost wherever he or she looks gives journalists a strong background to provide advice on content creation.
And finally, according to former reporter and editor Josh Zywien, now a content marketer, you should pay heed to the concept that “no business wins by over-promising and under-delivering” and use it as a guide to creating content. Put yourself into the shoes of your audience as much as possible to understand their perspective, which will make creating helpful, authentic content as easy as possible.
Backstage Pass: 2 New Web Clinics Offered in July
As part of our expanded Web Clinic schedule for 2015, two new Backstage Pass Web Clinics will be offered in July.
On Wednesday, July 15th, from 1:00-2:00 PM EDT, join us to hear Brian Bierbaum, Vice President of Strategy and Growth, BlueSpire Strategic Marketing, and Amanda Hobbs, Web and Publications Manager, CHI Franciscan Health, present "SEM/SEO and Mapping ROI Across Channels – Six Months Later." The rapid convergence of marketing and IT has increased pressures of accountability on health system marketing departments across the U.S. In this session, we will learn how CHI Franciscan Health evolved their go to market strategy using an omni-channel approach, revamped their Web content strategy, and gained visibility into their marketing KPIs. We'll also give a status update on the project presented at HCIC14, including practical lessons learned six months later.
On Wednesday, July 29th, from 1:00-2:00 PM EDT, Shawn Gross, Chief Digital Strategist, Healthcare Practice Lead at White Rhino, and Sarah Mackey from Baylor, Scott & White, will present "What’s Next in Healthcare Digital Marketing?" This session encourages a new generation of provider digital marketing that makes emotional connections with patients. It’s “advertising without the ads” and works best when weaved into the organization’s operational fabric.
Learn how creating valuable digital services can build engaging, lifelong patient relationships. Examples include geo-fencing and location-based marketing, in-building wayfinding, re-imagining the lab result and patient portal, virtual reality with the inexpensive Google Cardboard and using “invisible” mobile apps to keep patients healthy and out of the hospital.
Backstage Pass is a Webinar series that extends the education from the annual Healthcare Internet Conference (HCIC) by providing a monthly health check throughout the year for those who may have missed a topic of interest or who weren't able to attend HCIC at all. The Webinars are case studies from the top presenters at HCIC. The best part is you don’t have to leave the comfort of your office or home to attend. No luggage, no airplanes, no TSA, no hassle – it’s a win-win!
Visit the Backstage Pass registration page to sign up for these 2 Web Clinics or any of the remaining 2015 Clinics.
Make Your Plans To Attend HCIC! You Don't Want To Be Left Out!
Registration opened on June 1 for the 19th Annual Healthcare Internet Conference to be held November 9-11, 2015 at the Omni Orlando Resort at ChampionsGate in Orlando. This year’s conference promises to be the best one yet! The conference brochure is now available online and will be arriving at your desk later this month.
Since registration opened last month, we already have a great response. If you’re planning to attend, be sure to register for the conference and book a hotel room soon, as the early-bird conference registration fee ends on September 11th and the discounted group rate for the hotel ends on October 16th.
The full list of speakers and events is now available online and the brochure should be hitting your desks in July. Check the HCIC Website frequently as additional details will be available over the next few weeks.
We look forward to seeing you in Orlando!
Planning to Exhibit or Sponsor at HCIC? Time is Running Out!
If you are planning to be an exhibitor and/or sponsor at this year’s Healthcare Internet Conference but have not yet signed up, you may miss your opportunity if you don’t sign up soon.
Only a few sponsorships are left, and about a dozen Exhibit Hall booths (out of 80) remain. If you want to promote your cutting-edge Web, digital and Internet products, solutions and services to an engaged audience, the time to act is now.
View the Exhibitor/Sponsor Prospectus and sign up soon. You don’t want to miss out!
Arrive Early to Attend: Let’s Talk Digital and the Pre-Conference Workshops
Now that registration has opened for the 19th Annual Healthcare Internet Conference, you’ll want to be sure to sign up for the additional available events!
Let's Talk Digital
If you are a client of Greystone.Net or Healthgrades, plan to arrive in Orlando a day early to participate in our exclusive Let’s Talk Digital Client Event. Join us on Sunday afternoon, Nov. 8th for Let’s Talk Digital - an afternoon featuring speakers from both inside and outside the industry, sharing knowledge and experiences on how to transform healthcare by integrating digital strategy with CMS and CRM.
If you’d like to attend Let’s Talk Digital, be sure to indicate that you are attending when you register for HCIC. There’s no added cost if you are attending HCIC. The event starts at 2PM Sunday and will conclude with a “fireside-type” chat with Chris Crayner, Senior Vice President, Integrated Media & Digital, Universal Orlando, NBCUniversal and a networking reception. Make plans to be there. You won’t want to miss it.
Prior to the official kick-off of HCIC on Monday, November 9, you will have your choice of 4 Pre-Conference Workshops, beginning at 9:00 AM. The workshops are:
- The Healthcare Consumer’s Digital Journey from Symptom to Search to Brand Loyal Customers
- Optimizing Your CRM Strategy in the Evolving Digital World
- Redesign Like an Imagineer: Making Your Hospital’s Website More Like a Walk in the Theme Park
- The Digital Trends Reshaping the Next Generation Marketing Department
The fee to attend one of the Pre-Conference Workshops is $95 if you register by September 11, and $125 afterwards.
HCIC Keynoters Announced
Those who attend the 19th Annual Healthcare Internet Conference November 9-11, 2015 in Orlando will treated to 5 great keynote sessions.
- Kicking off the HCIC at 1:15 PM on Monday, November 9 will be The Digital Transformation of Healthcare: What's Your Vision? presented by Warner Thomas, President and Chief Executive Officer, Ochsner Health System in New Orleans.
- Tuesday morning will start off with Hug Your Haters, presented by Jay Baer, Marketing consultant, speaker, and the author of the New York Times bestselling book, Youtility.
- On Tuesday afternoon at 12:30 PM, Larry Bailin, Best Selling Author and CEO, Single Throw, will present NOMAM (aka No More Average Marketing!).
- At 7:45 AM on Wednesday morning, Spencer Gerrol, Founder & CEO, Spark Experience, will present Website Health Check: The User Experience.
- To conclude the conference on Wednesday at 12:15 PM, the 2015 eHealthcare Leadership Awards will be announced by Mark Gothberg, Chairman, eHealthcare Leadership Awards; Susan Emerson, VP Strategic Planning & Business Development, Private Health News; and Sherilee Coffey, Director of Creative Operations, Coffey Communications.
You won’t want to miss these educational and entertaining keynote sessions.
July 31 Last Day to Submit Nominees for the 2015 Class of the Healthcare Internet Hall of Fame
Nominations for the 2015 Class of Inductees into the Healthcare Internet Hall of Fame are now open and will be accepted through July 31, 2015. Potential candidates are exceptional individuals and organizations whose work and accomplishments have brought innovation and honor to the healthcare Internet industry. If you know of an outstanding individual or organization whom you think deserves to be nominated, view the candidate criteria at http://hihof.com/candidates-for-induction/candidate-criteria.
You can find additional details regarding the nomination form, the panel of judges and more at www.hihof.com.
Don’t Miss Early-Bird Registration for the CRM (MarTech) Workshop!
If you are planning to attend Customer Relationship Management (CRM): Making the Most of the Your CRM Investment, which will be held September 29-30, 2015 in Chicago, you have until July 15th to receive $100 off the registration fee. Space is limited to 30 healthcare (non-vendor) participants, so you’ll want to register soon!
This healthcare MarTech Workshop, co-sponsored by Corrigan Partners and Greystone.Net, is intended to be a deep dive and open dialogue on the challenges of selecting, implementing and optimizing a CRM solution for your health system. Over 1½ days, you’ll participate in educational sessions, facilitated discussions and open dialogue on several topics related to selecting a CRM for your organization.
The CRM conference will be held in Chicago at The Catalyst Ranch, with the nearby Crowne Plaza as the hotel partner. The registration fee is $795 if paid prior to July 15 and $895 if paid after July 15. For more information, visit http://www.greystone.net/education/crm-conference/.
New! White Paper: Not All Website Visitors Are Created Equal
Greystone.Net is pleased to announce the release of a new white paper: Not All Website Visitors Are Created Equal, which is Part 1 of the White Paper Series Improving the Digital Brand Dialogue. This white paper, produced in collaboration with Klein & Partners, discusses how the reason for a person’s Website visit can affect the person’s state of mind, which in turn can affect the person’s impression of the site, and even the brand.
CEOs, CIOs, CMOs, CTOs and Web and marketing leaders will want to read the white paper to learn more about how dealing with the “pain points” of a Website can help with managing the brand experience.
To obtain your copy of this white paper, visit http://www.greystone.net/education/whitepapers. For more information, you may call us at 770-407-7670 or email us at firstname.lastname@example.org.
Did You Know?
As a result of a new collaboration between Twitter and Google, tweets now appear in mobile search results. An update to regular Web searches on non-mobile devices will follow soon.
With this new feature, you can look up specific Twitter accounts, hashtags or tweets without having to go directly to Twitter. When you tap on a Tweet that surfaces in a Google search, you will be taken directly to Twitter to view the tweet and "discover additional content."
According to Google, this is a great way to get real-time information when a major event is underway. It also helps organizations and people on Twitter reach a global audience at times that are more relevant for them.
Greystone Product Spotlight – Intranet Planning
Organizations are finding that a fully-functioning, up-to-date and relevant intranet is key to maintaining communication, access to tools and improved productivity within the organization. Yet, developing and maintaining an intranet often falls low on the organization’s priority list and may even be delegated to IT. And, a poorly planned and implemented intranet often fails to engage employees.
Among the Strategic Planning Services offered by Greystone.Net is Intranet Planning. We can help your organization assess, plan, design/redesign and implement an intranet. A typical strategic intranet plan might include:
- Confirming the strategic direction for the intranet
- Conducting a current state review
- Identifying and prioritizing strategies
- Defining tactics and a timetable
- Finalizing the plan and the budget.
The planning process is always customized to meet your organization's needs.
If your organization is thinking of redesigning its intranet – or even building a new intranet from scratch – Greystone can help. For more information, you may:
App Review - Bumpin
Bumpin, where "social media meets geofence marketing," is a social media marketing platform designed specifically to monitor, track and analyze all social activity within your geofence and respond to certain activities automatically. With Bumpin, you can follow and reach out to socially-active users with location-specific updates, event details and discount offers.
Bumpin’s features include:
- Auto follow: You can automatically start following users that fall within your geofence.
- Auto reply: Automatically reply to activity that is targeted through your campaigns.
- Activity monitoring: All activity taking place within your geofence is accessible through a unified timeline.