GreyMatters 2016


Monthly Highlights:


Digital Disruption: CMOs Aware, But Not Managing It

A recent survey of CMOs from Korn Ferry indicates that while these executives are aware of digital disruption, their organizations are not doing as much as they can to address it.


Improved Patient Experience Leads to Overall Organizational Improvement

The concept of “patient satisfaction” has been around since Press Ganey was founded in 1985. As measurement of satisfaction and outcomes has progressed, the concept has since evolved into “patient experience.”


Content: Valuable Asset or Overwhelming Distraction?

To marketers, content is like water: it’s essential to life but in excess, it can drown you. A new study from Accenture Interactive finds that marketers are concerned about dealing with massive amounts of content.


Ochsner Continues Digital Innovation with Optimal Hospital

Ochsner Health System in New Orleans has been a leading innovator in digital healthcare for some time now. In fact, Ochsner received the 2015 Healthcare Internet Hall of Fame award for Innovative Provider Organization in recognition of its digital contributions to the healthcare industry.


Secure Text Messaging May Help Shorten Length of Stay

A recent study done at two Pennsylvania hospitals found that text messaging among care team members using a secure platform decreased patient hospital stays by almost one day.


KidsMD App from Boston Children’s Hospital

Boston Children’s Hospital (BCH) joins the list of digital healthcare innovators with its KidsMD app, launched in partnership with Amazon Echo.


Emerging Mobile Marketing Trends

Mobile has pretty much moved past being a novel development in marketing strategy. At a couple of recent conferences, some emerging mobile strategies were discussed.


Nuggets About Today’s Consumers from Mary Meeker

You’ve probably heard of Mary Meeker’s annual report on the state of internet trends. When it’s released each year, analysts pore over it and report on the various nuggets they’ve gleaned.


Benefits of Online Physician Ratings

Transparency has become a key concept in healthcare over the past few years. Starting with University of Utah Health Care in 2012, more organizations have begun posting physician ratings online. While consumers may like the ratings, do they really make a difference?


Making mHealth More Appealing to Patients

mhealthMobile adoption by consumers is pervasive — except in healthcare. A recent survey from Deloitte concludes that healthcare providers and technology companies can and should do more to make mHealth and telehealth technology more appealing to consumers.


Tips for Using Facebook Live

Video has become an important part of digital marketing. First, YouTube burst on the scene, making videos easily accessible to everyone. Other players soon followed. Then, live-streaming video became popular, as Meerkat and Periscope became available, making live streaming video simple and inexpensive to produce – a real boon for marketers. Facebook has now jumped into the fray with Facebook Live and intends to overtake YouTube’s position.


More Consumers – Even Younger Ones – Prefer Email Communication From Brands Over Social Media

Digital engagement with consumers rules. Right? Well, maybe not so much. A new report finds that over two-thirds of consumers – including a majority of younger consumers such as millennials – prefer that brands communicate with them via email.