GreyMatters 2018

Monthly Highlights:


New Children’s Hospital at the Forefront of Digital Technology
The latest in digital technology is on display at the brand-new Hassenfeld Children’s Hospital-34th Street in New York City. The new hospital is part of NYU Langone Health.


Are You Ready for GDPR? Should You Be Ready?
Have you noticed a flurry of emails lately notifying you of updated privacy policies from pretty much every organization you’ve even remotely thought about doing business with? If so, you’re seeing one of the effects of the implementation of GDPR.


Search Now Drives More Traffic to Websites Than Social
A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.


AI Use in Healthcare to Increase Greatly by 2021
A report presented at the recent HIMSS18 meeting in Las Vegas reveals that the artificial intelligence (AI) market in healthcare will reach $6.6 billion by 2021.


Using Drones in Healthcare Settings
If changes are made this year to FAA regulations regarding GPS-guided drones, the use of these aerial vehicles in various healthcare applications may rapidly increase. 


3 “Musts” for Improved Customer Service in 2018
As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.


Alexa Will Hear You Now Voice assistants are becoming more prominent in today’s lifestyle. Alexa, Siri and Cortana are on standby 24/7 to help us with everything from telling us the time to turning our security systems off and on, keeping us on track with to-do lists and shopping lists, and much, much more. So it’s no surprise that healthcare developers are looking at ways to incorporate voice assistance technology into healthcare settings.