Title:Improving the Digital Brand Dialogue - Part 2
Sub Title:How Digital Captive Visitors Influence Brand
Abstract:In almost any industry, and for many reasons, businesses have “captive customers.” Healthcare is no exception. A person may be captive to a healthcare organization due to many different types of switching barriers, whether real or perceived.
This paper discusses the impact of the digital experience on a captive visitor’s overall brand perception and how gSight, an online Web experience survey and analytics tool, can help manage the digital brand experience.