Title:Improving the Digital Brand Dialogue - Part 1
Sub Title:Not all Website Visitors are Created Equal: Reasons for Web Visits Can Lead to Different Experiences
Abstract:This white paper, produced in collaboration with Klein & Partners, discusses how the reason for a person’s Website visit can affect the person’s state of mind, which in turn can affect the person’s impression of the site, and even the brand.
People visit Websites for various reasons, including to:
- find information
- engage with the organization in some manner, such as to contact customer service, schedule an appointment, purchase a product or pay a bill
- make a comparison of the organization to one or more similar organizations
- search for services based on a trusted individual’s recommendation of the site
- or for many other reasons.
This paper discusses the effect of the reason for a Website visit on the visitor’s Web experience and how using a tool to identify and prioritize problem areas of a Website can help with managing the brand experience.
CEOs, CIOs, CMOs, CTOs and Web and marketing leaders will want to read the white paper to learn more about how dealing with the “pain points” of a Website can help with managing the brand experience.