While many organizations have at least begun their transformation to some degree to stay competitive, very few (14%) have transformed sufficiently to be considered digital leaders.

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How quickly a brand can scale digital solutions contributes greatly to its success in digital marketing and is a reflection on the brand's digital leadership.

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From email marketing to digital advertising and websites to mobile applications, instilling a balance between driving opt-ins, marketing consent and preferences, collecting first-party data, and delivering compelling user experiences is crucial – and it all starts with healthcare consent and preference management.

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Will the marketing changes in digital strategy necessitated by the pandemic be permanent?

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Despite the huge leaps healthcare has made towards digital transformation, there is one thing we just can’t seem to shake – at least, not completely.

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Living with and managing a serious condition like diabetes or cancer is difficult for patients of any age. For children and their parents, it can be especially daunting. To help pediatric patients and their parents cope with their situation, Seattle Children’s Hospital has spent the past several years developing and implementing an mHealth solution.

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In its recent Digital Health Technology Vision 2020 report, Accenture found 5 trends that, while present prior to COVID-19, have become more prevalent since the pandemic began.

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In a world where most industries offer fast and efficient technology for everything from shopping to paying bills to enrolling in college, healthcare still lags behind.

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As we move into 2019, here are five healthcare marketing themes to consider for your organization's marketing strategy.

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What does one experienced expert in marketing operations think are the primary challenges facing CMOs today? At the recent MarTech Conference in Boston, the Pedowitz Group’s chief strategy officer, Debbie Qaqish, discussed the three challenges she sees as most important.

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