At the Healthcare Interactive Conference (HCIC) in November 2025, AI-powered search strategy was discussed.

Full story

A look at hospital influencer marketing was presented at the Healthcare Interactive Conference (HCIC) in November 2025.

Full story

A case study in reducing phone calls in a healthcare organization was presented at the Healthcare Interactive Conference (HCIC).

Full story

Dealing with the RFP process, as discussed in a session presented at the Healthcare Interactive Conference (HCIC) in November, 2025.

Full story

Consumer behavior is changing, and marketers should be aware of these changes in 2026.

Full story

Here is a look at trends affecting social media marketing in 2026.

Full story

Read about the key takeaway messages from the 29th Annual Healthcare Interactive Conference (HCIC), held in Las Vegas in November, 2025.

Full story

Learn about the 2025 winner of the John A. Eudes Vision & Excellence Award, Sandra Mackey.

Full story

New AI tools are available from Google Ads to help with your ad campaigns.

Full story

Overall interaction increases when the poster replied to comments on their posts.

Full story

With so many options available to consumers for watching video content, marketers need to reconsider what “TV” is and plan their strategies accordingly.

Full story

Read about major factors that will affect CTV in 2026.

Full story

Lannie Byrd of mhp.si talks about six lessons for getting the most out of being part of the healthcare internet industry.

Full story

Laura Lee Jones of Lionshare talks about redefining what ROI should actually measure.

Full story

Learn about gSightSM, a digital analytics platform, which provides instant feedback on how website visitors find, interact and feel about a website through a standardized survey.

Full story

A panel of marketing CMOs at a recent Advertising Week conference discussed a flywheel marketing strategy that makes more sense than the traditional marketing funnel, because it emphasizes continuous customer interaction and satisfaction to fuel a self-sustaining cycle of growth.

Full story

To reach Gen Z, marketers need to focus on content that is entertaining and emotionally resonant and consider advertising as an adjunct tool as opposed to the primary driver of campaigns.

Full story

To further the growing physician interest in AI and digital health tools, the AMA has established the Center for Digital Health and AI.

Full story

An overview of the 2025 Healthcare Interactive Conference (HCIC).

Full story

In this article from Fathom, learn about three strategic shifts you can make to evolve your paid media approach and drive real growth.

Full story