Marketers who increased spending as a part of their contingency plan were more than two times more likely to see profit growth year over year than those who either decreased spending or made no change in spending.

Where should social media fit into your organizational structure?

With third-party cookies going away, many marketers are moving to attention metrics as a better way to measure interactions with video ads.

Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.

Read about five areas that will play a big part in the evolution and growth of marketing content over the next 10 years.

Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.

Statistics showing a snapshot of the US podcast listening audience.

Read about using the right strategies to help move your online presence to a higher level.