GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Highlights from HCIC 2023 – Where We Saw Healthcare, Technology and Innovation Converge

Nov 20, 2023

Dive into the highlights and relive the ultimate digital healthcare event of 2023 - the 27th Annual Healthcare Internet Conference, held in Los Angeles November 5-8, 2023.

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Connecting with Gen Z: They’re Looking for Authenticity

Nov 20, 2023

Here are some suggestions to add valuable and joyful media experiences to Gen Z consumers.

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3 Marketing Trends to Consider for 2024

Nov 20, 2023

Here are three digital advancements to keep in mind for 2024 marketing planning.

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Content Marketing Technique Trends for 2024

Nov 20, 2023

Consider these five content marketing technique trends that are based on current research.

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A Look Inside Emory Healthcare’s Storytelling System

Nov 16, 2023

Read a summary of Laura Kuechenmeister's presentation, "You Don't Need a Large Team to Build an Effective Content Strategy" From HCIC23 in Los Angeles.

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Listen Up: How to Start a Podcast

Nov 12, 2023

A recap of an HCIC23 session on podcasting.

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4 Hot Topics From #HCIC23

Nov 09, 2023

What were the hottest topics at HCIC23 in Los Angeles? Read here to find out!

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Meet the Award Winners of the 27th Annual Healthcare Internet Conference

Nov 06, 2023

Didn't make the awards ceremony at #HCIC23 last night? Here's a quick recap.

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