Read about the key takeaway messages from the 29th Annual Healthcare Interactive Conference (HCIC), held in Las Vegas in November, 2025.

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Learn about the 2025 winner of the John A. Eudes Vision & Excellence Award, Sandra Mackey.

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New AI tools are available from Google Ads to help with your ad campaigns.

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Overall interaction increases when the poster replied to comments on their posts.

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With so many options available to consumers for watching video content, marketers need to reconsider what “TV” is and plan their strategies accordingly.

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Read about major factors that will affect CTV in 2026.

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Lannie Byrd of mhp.si talks about six lessons for getting the most out of being part of the healthcare internet industry.

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Laura Lee Jones of Lionshare talks about redefining what ROI should actually measure.

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Learn about gSightSM, a digital analytics platform, which provides instant feedback on how website visitors find, interact and feel about a website through a standardized survey.

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A panel of marketing CMOs at a recent Advertising Week conference discussed a flywheel marketing strategy that makes more sense than the traditional marketing funnel, because it emphasizes continuous customer interaction and satisfaction to fuel a self-sustaining cycle of growth.

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To reach Gen Z, marketers need to focus on content that is entertaining and emotionally resonant and consider advertising as an adjunct tool as opposed to the primary driver of campaigns.

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To further the growing physician interest in AI and digital health tools, the AMA has established the Center for Digital Health and AI.

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An overview of the 2025 Healthcare Interactive Conference (HCIC).

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In this article from Fathom, learn about three strategic shifts you can make to evolve your paid media approach and drive real growth.

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Read about why you should make email a major part of your marketing strategy.

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Social media ad campaigns need to be informed with the latest trends and topics. Read about how to find this information.

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A recent survey found 5 benefits that CMOs expect from AI.

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Read about an overview of the 2025 HCIC with Greystone.Net's Kathy Divis and other healthcare marketing leaders.

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Read about opening up MOps bottlenecks.

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Read about 5 budget allocation mistakes and how to avoid them.

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