GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Lights, Camera, Action! Get Inspired by 5 Success Stories in Healthcare Video Content

Aug 24, 2023

In a hospital or healthcare setting, video content can provide impactful storytelling. See examples provided.

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Marketers: Unsure of AI, Although They’re Giving It a Try

Aug 24, 2023

Marketers have seen the potential uses for AI in their marketing efforts, but many are proceeding slowly in adopting it.

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Initial Popularity of Generative AI Greater than Tablets, Smartphones

Aug 24, 2023

Generative AI use in its first two years will outstrip that of both tablets and smartphones in their first two years.

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9 Ideas for Repurposing Content

Aug 24, 2023

Repurposing content remains an effective way to increase your content library.

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Social Media Age Demographics Through 2027

Aug 24, 2023

Over half of US social network users will be millennials and Gen Z by 2027.

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Healthcare Is More Mobile Than Ever

Jul 26, 2023

Powerful mobile devices are transforming how we provide care, and we’re ready to reveal some trends and topics we’ll explore at HCIC.

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Consumers: Data Transparency > Product or Service Satisfaction

Jul 25, 2023

The majority of US consumers said transparency around the use of personal data was the biggest factor in gaining their trust.

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Marketing Operations: Don’t Do These 5 Things

Jul 25, 2023

Check out this list of things that should not be done in marketing operations.

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