
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.
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New Healthcare AI Tools for Google Cloud
Apr 26, 2025
Google Cloud has added more AI tools for use with healthcare digital platforms.
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Ads on Sports Audios Shown to Be Effective
Apr 26, 2025
Advertising on sports podcasts and radio shows is an effective marketing strategy.
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More People are Sharing Their Location
Apr 26, 2025
New data shows that location sharing among digital users is becoming more common.
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Read about the results of the recently-released Healthcare Provider Marketing Innovation Maturity Survey from MERGE and Greystone.Net.
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Read about building other digital channels to bolster your email marketing efforts.
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Make Google’s AI Overviews Work for You
Mar 28, 2025
Learn how to get Google AI Overviews highlight your organization.
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Read about the effects of digital distractions on attention spans and how to respond to shorter consumer attention spans.
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Healthcare AI Advances from Google Cloud
Mar 28, 2025
Google Cloud is developing and releasing AI updates related to healthcare.
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White Paper: Healthcare Customer Relationship Management from MERGE, LeadSquared and Greystone.Net
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Learn about addressing increased competition and the demand for more personalized relationships with greater focus on the wants and needs of key target audiences from a new white paper from MERGE, LeadSquared and Greystone.Net.
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Using AI to Boost CX
Feb 25, 2025
Read about using AI to boost CX.
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Social Media Strategy Considerations for 2025
Feb 25, 2025
Learn more about factors for brands to consider when planning their social strategy.
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How Marketing Leaders Should Consider AI Adoption
Feb 25, 2025
Read about considerations for healthcare leaders considering AI adoption.
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Podcast Platform Statistics
Feb 25, 2025
Here are some statistics for podcast marketers to consider.
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From ‘We Can’t’ to ‘What If’ in Healthcare Marketing: Balancing Innovation and Compliance
Jan 30, 2025
From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.
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Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
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Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.
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Focus on Customer Experience in 2025
Jan 30, 2025
The impact of customer experience (CX) on business is expected to be greater this year, especially in driving revenue and customer acquisition. What will marketers be doing with CX to reach their goals in 2025?
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