
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Stop Chasing Traffic. Start Winning Patients.
Oct 20, 2026
Learn about winning AEO/SEO tactics from mhp.si.
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Learn about Virtua Health's healthcare marketing internship program.
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4 Ways to Become an Innovative Healthcare Marketer
Oct 20, 2026
Linda Ho, Director, Marketing Technology, Operations & Analytics at UCSF Health, has been named an Innovative Individual in the Healthcare Internet Hall of Fame's Class of 2026. Learn more about Linda's thoughts on becoming an innovative healthcare marketer.
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Improving Brand Visibility Via Social Media
Oct 20, 2026
AI search results are affected by social media presence. Learn more from a recent study.
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UChicago Medicine’s Process for Evaluating AI Tools
Oct 20, 2026
Learn about UChicago Med's unified AI product assessment process.
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Marketers are starting to consider strategizing for Gen Alpha. Here are some highlights from a recent marketing meeting.
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Read a preview of an upcoming HCIC26 session from Chloe Politis and Karen Wish on “One Post from Chaos: Optimizing Social Media in a Healthcare Crisis.”
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Read about the AI Think Tank, a new post-conference event to be held after HCIC26 concludes in Orlando, FL, on October 28th, 2026.
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Liz Griffin, Global SVP, Sales, at Piano Analytics, discusses healthcare analytics compliance.
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Stop Calling Emotional Intelligence a “Soft Skill”
Sep 29, 2026
Rich Bracken, founder and executive coach at Unstoppable Solutions, gives a preview of his upcoming keynote speech at HCIC26 in Orlando, FL.
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Four experts recently discussed how to improve the ROI of AI.
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Gen Z healthcare workers are dissatisfied with training and advancement opportunities offered by employers and are looking to leave the field.
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Gaming – The Missed Ad Opportunity
Sep 29, 2026
A recent IAB Playfronts event discussed considerations for gaming advertising.
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How AdventHealth’s Marketing Team Measures AI ROI
Sep 22, 2026
Learn about Anthony Cadieux's session on the ROI of AI at the AI Think Tank after-session at HCIC in Orlando, FL.
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William “Skip” Hidlay discusses his upcoming presentation at HCIC26 in Orlando, FL, on providing authentic, fact-based content that both consumers and bots find engaging
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Richard Chapman gives a briefing on his upcoming presentation, “From Campaign Optimization to Litigation Exposure: How the Marketing Stack Became a Legal System,” at HCIC26 in Orlando, FL.
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7 Ways Hospital CMOs Can Build Trust
Sep 2, 2026
Andrew Chang gives a summary of his upcoming presentation on building trust for hospital CMOs at HCIC26 in Orlando, FL,
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Rich Bracken discusses emotional intelligence and how he brings it to his presentations.
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3 Ways to Reinvent Yourself as Hospital CMO
Aug 26, 2026
Jake Poore provides a summary of his upcoming keynote speech at HCIC26 in Orlando, FL, about embracing and working with AI.
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The Best View Is from the Edge of the Cliff
Aug 26, 2026
Cliff Boyer discusses AI and his experiences in using it.
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