
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
-
HCIC25 Keynote Speaker Spotlight: How to Build a Long-Lasting Career as a Hospital Marketer
Jul 28, 2025
Read about our conversation with HCIC25 Keynote Speaker David Feinberg.
Full story -
Read a conversation with Michelle Edelen, one of the keynote speakers to be presented at HCIC25 in Las Vegas in November.
Full story -
Email Marketing: Have Conversations, Not Campaigns
Jul 28, 2025
Your email marketing strategy probably needs to be updated. Read more about using email conversations and not campaigns.
Full story -
How will advertising agencies and budgets look in the near future with increased use of AI?
Full story -
How CMOs Handled H1 2025; What’s Up for H2?
Jul 28, 2025
CMOs and management of 2025 H1 and H2.
Full story -
We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.
Full story -
How to Become a Better Contact Center Leader
Jun 24, 2025
At the 34th annual Healthcare Contact Center Times conference in Atlanta this June, Kathy Divis, Greystone.Net president, and her long-time friend, Danny Fell, SVP of Health, BVK, had a heartfelt discussion about what it means to be a leader.
Full story -
CMOs Struggle with Budgets in 2025
Jun 24, 2025
CMOs are having to take a hard look at their budgets for 2025.
Full story -
Call Center Voice AI Improves Patient Experience
Jun 24, 2025
Using an AI tool can improve effectiveness of call centers.
Full story -
New 2025 Marketing Roles, Thanks to GenAI
Jun 24, 2025
Adoption of GenAI by marketers means new team roles are needed.
Full story -
AI and large language models (LLMs) are increasingly driving search now. Changes in how organic search results are generated mean that marketers need to rethink the metrics they use to measure search results.
Full story -
5 Career Tips for Healthcare Digital Marketers
May 26, 2025
Learn five tips for newcomers to the healthcare digital marketing industry from the winner of the 2024 Rising Star Award.
Full story -
3 Things Healthcare Marketers Should Stop Doing
May 26, 2025
Read about some tips to lighten your marketing load from a seasoned digital leader.
Full story -
Email: An Old Dog With Many Valuable Tricks
May 26, 2025
Email is your top tool for keeping customers for the least cost. Learn more to best use it.
Full story -
AI is Here. Is Your Attitude Ready for It?
May 26, 2025
Successful AI implementation requires a change in attitude along with the technology.
Full story -
How to Get More Bang from Your Social Spend Bucks
May 26, 2025
Try some ideas to improve your social ad results.
Full story -
Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.
Full story -
New Healthcare AI Tools for Google Cloud
Apr 26, 2025
Google Cloud has added more AI tools for use with healthcare digital platforms.
Full story -
Ads on Sports Audios Shown to Be Effective
Apr 26, 2025
Advertising on sports podcasts and radio shows is an effective marketing strategy.
Full story -
More People are Sharing Their Location
Apr 26, 2025
New data shows that location sharing among digital users is becoming more common.
Full story