The COVID-19 pandemic forced healthcare providers to up their game with providing virtual care options. However, a lack of digital health literacy has become an issue with these platforms.

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There is competition looming for smartphones. Where are we headed?

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Is your digital media strategy working effectively for your organization?

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Consumers are increasing their use of digital means, including reviews and star ratings, to find quality care.

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How are marketers responding to the loss of third-party cookies?

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If users are not reading through to the end of an article, engagement may be increased by providing an estimated reading time.

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Most marketers understand they should have a digital-first approach when it comes to TV/video ads, but they often still cling to certain myths regarding linear TV.

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The ongoing competition for telehealth services, which received a big boost during the COVID-19 pandemic, has seen a new alliance develop between Amazon and Teladoc.

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How quickly a brand can scale digital solutions contributes greatly to its success in digital marketing and is a reflection on the brand's digital leadership.

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Are targeted Facebook ads missing the target?

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Google is banking on the fact that people look to the internet first when seeking health information with its new search engine feature that can display available appointment times for certain providers.

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A recent survey found that Gen Z is particularly impacted by their experiences with social media brand interactions, a point that marketers should take to heart.

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With budget season quickly approaching for many organizations, here are four key digital marketing roles that could position your team for future success.

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Amazon Care, the online giant’s virtual care offering, recently announced a major expansion.

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Since its creation in 2005, YouTube has ruled the world of video content. No other platform has come close to YouTube’s dominance. But the video platform has a challenger knocking at the door: TikTok.

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Despite the steady increase in people “cutting the cord” and the continued decline of cable/satellite TV viewers, over-the-top (OTT) ad spending only accounts for 3% of total digital spend per month.

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From email marketing to digital advertising and websites to mobile applications, instilling a balance between driving opt-ins, marketing consent and preferences, collecting first-party data, and delivering compelling user experiences is crucial – and it all starts with healthcare consent and preference management.

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Now is the time to evaluate your digital footprint alongside your system’s strategic goals. By taking the time to create a roadmap now, you set your organization up for a more predictable, affordable, and successful approach to achieving strategic goals.

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Learning from online review data.

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As third-party cookies are set to go the way of the dodo bird, marketers are looking for other options for gathering customer data. Here's one organization's strategy.

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