This sponsored article from Wellsource uses a case study to discuss how healthcare marketers embrace targeted, personalized communications—and set themselves apart as the provider of choice.

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Research over the past several years has found that social media does not provide the “bang for the buck” that most people think it does.

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Since exploding onto the social media scene in 2020, Clubhouse has been shown to have accessibility issues.

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Although telehealth and remote patient monitoring (RPM) have been around for a while, it took the coronavirus pandemic to boost these platforms to the forefront of patient care. For Ochsner Health, long an innovator in the digital healthcare space, the pandemic provided an impetus to take their system-wide RPM platform to a national level.

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A new study from Cleveland Clinic found that patient satisfaction and engagement was improved with virtual care options.

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With more than 150 hospitals across 19 states, Ascension is one of the largest private healthcare systems in the United States. In November of 2020, the system was faced with a big challenge: How to manage vaccine scheduling for all of its 250,000 associates.

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This two-part article tells the story of NYU Langone Health and its formation of the multi-site Patient Access Center (PAC). PAC was designed to serve NYULH’s current and future consumers and to align solidly with its brand and long-term growth strategy.

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During the virtual Contact Experience Conference (CEC), held in March 2021, several of the “rock stars” from the 2020 CEC joined a panel discussion on the topic of “Where Are We Headed in 2021 and Beyond?”

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You’d think that getting a patient scheduled for an MRI would be a pretty straightforward path. But for a long time at AdventHealth, it was a maze-like, uncoordinated process that involved a lot of phone calls — and a lot of hassle.

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This article from Coffey Communications discusses the importance of cyber security for healthcare organizations.

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TikTok's rapid rise in popularity is beginning to spill over into healthcare.

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Read how Wellstar Health System built on its existing remote patient monitoring platform to engage and partner with patients.

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If you're not using YouTube as part of your marketing strategy, you're missing out. Read more about why you should be using the platform and how to be successful with it.

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It’s time for your hospital's C-suite to change their tune about the hospital contact center. Instead of seeing it as a cost center, they need to see it as an investment center.

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Healthcare workers are adept at handling emergent situations. We don’t cower when faced with crisis. We rally, pivot and adapt until the crisis is over. When it is safe to resume “normal,” we reverse pivot. Safe where we started, we move ahead.

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At Michigan Medicine, the standard goal for each call center is to answer at least 80 percent of inbound calls within 30 seconds. Meaning, each center strives to maintain an 80 percent service level and a sub-30-second average speed of answer (ASA). Although this standard had not been met for many years by the Radiology Call Center, the COVID-19 pandemic exasperated it even more.

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The introduction of artificial intelligence (AI) technology into contact center quality assurance processes is nothing short of transformational. It is of particular value to healthcare contact centers, that must comply with high standards of performance and strict regulatory requirements.

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From Kyruus: Results of a poll taken a year into the pandemic looking to gain a deeper understanding of its impact on consumer decision making.

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Mobile continues to gain favor as consumers’ preferred method to access websites initially. But there are more pageviews on desktops.

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This blog by Ann Handley discusses ungating online content.

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