Five ways to get your digital front door to fulfill the digital experience for your visitors.

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A recent survey found that consumers prefer telehealth options from their doctor or health plan to those from direct-to-consumer platforms.

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Will the marketing changes in digital strategy necessitated by the pandemic be permanent?

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After the extended Facebook outage of October 4, 2021, it is important to have a plan when social media outages occur. Here are some steps you can take when the next outage occurs.

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How do you get buy-in from the C-suite for marketing technology?

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With so many routine transactions that once were in-person events now occurring digitally, it is more important than ever to heed what customers want. This requires a team with emotional intelligence.

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This new article from Coffey Communications talks about healthcare regional marketing starts with local keywords.

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This article from Reason One discusses how to get leadership buy-in for your organization's intranet.

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2020 was the break-out year for telehealth, largely due to COVID-19. As lockdowns were implemented to help stop the spread of the virus, telehealth and virtual visits became an important medium for non-urgent provider visits. However, a recent report says that the number of telehealth visits has plateaued in 2021.

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Consumers who were demanding “digital everywhere” well before the pandemic continue to expect an enhanced digital experience from the organizations they interact with.

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Twitter has updated its ad offerings to make it easier for brands to set up and manage their Twitter promotions.

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A survey of senior executives found five organizational deficiencies in their marketing teams.

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Outdated ideas and assumptions about seniors can negatively impact marketing efforts.

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Research finds five shifts in digital marketing strategy that can guide successful marketing efforts in 2021 and beyond.

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Providers can improve virtual visit experience with a new feature from Zoom.

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HonorHealth, a nonprofit health system with six hospitals and 70 primary and specialty care clinics, was no exception. But instead of scrambling to put together a plan at the last minute, the health system already had a digital roadmap laid out. All it needed was a global pandemic to kick-start it.

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As the largest Catholic health system in the U.S., Trinity Health serves communities in 22 states. At St. Joseph Mercy Health System, a member of Trinity Health, the marketing team launched a lung cancer screening program in December 2018. Since that time, they’ve generated more than 2,000 inbound leads and acquired more than 300 new patients because of the screening program.

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NYU Langone Health has a luxury brand mentality and sought to apply that brand from a strategic perspective to the Patient Access Experience. The decision was made to build its own multi-site, state-of-the-art Patient Access Center (PAC) to meet growth and experience objectives.

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The COVID-19 pandemic has been hard. Healthcare has been especially hard hit – trying to provide patient care while also trying to provide a safe working environment for staff. Unlike many businesses, it wasn’t possible for healthcare providers to shut down completely, even though many elective and non-urgent services were suspended temporarily.

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In this sponsored article from Reason One, learn more about why healthcare websites must be accessible.

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