A survey of senior executives found five organizational deficiencies in their marketing teams.

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Outdated ideas and assumptions about seniors can negatively impact marketing efforts.

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Research finds five shifts in digital marketing strategy that can guide successful marketing efforts in 2021 and beyond.

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Providers can improve virtual visit experience with a new feature from Zoom.

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HonorHealth, a nonprofit health system with six hospitals and 70 primary and specialty care clinics, was no exception. But instead of scrambling to put together a plan at the last minute, the health system already had a digital roadmap laid out. All it needed was a global pandemic to kick-start it.

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As the largest Catholic health system in the U.S., Trinity Health serves communities in 22 states. At St. Joseph Mercy Health System, a member of Trinity Health, the marketing team launched a lung cancer screening program in December 2018. Since that time, they’ve generated more than 2,000 inbound leads and acquired more than 300 new patients because of the screening program.

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NYU Langone Health has a luxury brand mentality and sought to apply that brand from a strategic perspective to the Patient Access Experience. The decision was made to build its own multi-site, state-of-the-art Patient Access Center (PAC) to meet growth and experience objectives.

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The COVID-19 pandemic has been hard. Healthcare has been especially hard hit – trying to provide patient care while also trying to provide a safe working environment for staff. Unlike many businesses, it wasn’t possible for healthcare providers to shut down completely, even though many elective and non-urgent services were suspended temporarily.

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In this sponsored article from Reason One, learn more about why healthcare websites must be accessible.

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This sponsored article from Wellsource uses a case study to discuss how healthcare marketers embrace targeted, personalized communications—and set themselves apart as the provider of choice.

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Research over the past several years has found that social media does not provide the “bang for the buck” that most people think it does.

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Since exploding onto the social media scene in 2020, Clubhouse has been shown to have accessibility issues.

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Although telehealth and remote patient monitoring (RPM) have been around for a while, it took the coronavirus pandemic to boost these platforms to the forefront of patient care. For Ochsner Health, long an innovator in the digital healthcare space, the pandemic provided an impetus to take their system-wide RPM platform to a national level.

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A new study from Cleveland Clinic found that patient satisfaction and engagement was improved with virtual care options.

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With more than 150 hospitals across 19 states, Ascension is one of the largest private healthcare systems in the United States. In November of 2020, the system was faced with a big challenge: How to manage vaccine scheduling for all of its 250,000 associates.

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This two-part article tells the story of NYU Langone Health and its formation of the multi-site Patient Access Center (PAC). PAC was designed to serve NYULH’s current and future consumers and to align solidly with its brand and long-term growth strategy.

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During the virtual Contact Experience Conference (CEC), held in March 2021, several of the “rock stars” from the 2020 CEC joined a panel discussion on the topic of “Where Are We Headed in 2021 and Beyond?”

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You’d think that getting a patient scheduled for an MRI would be a pretty straightforward path. But for a long time at AdventHealth, it was a maze-like, uncoordinated process that involved a lot of phone calls — and a lot of hassle.

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This article from Coffey Communications discusses the importance of cyber security for healthcare organizations.

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TikTok's rapid rise in popularity is beginning to spill over into healthcare.

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