Marketers have seen the potential uses for AI in their marketing efforts, but many are proceeding slowly in adopting it.

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Generative AI use in its first two years will outstrip that of both tablets and smartphones in their first two years.

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Repurposing content remains an effective way to increase your content library.

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Over half of US social network users will be millennials and Gen Z by 2027.

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Powerful mobile devices are transforming how we provide care, and we’re ready to reveal some trends and topics we’ll explore at HCIC.

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The majority of US consumers said transparency around the use of personal data was the biggest factor in gaining their trust.

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Check out this list of things that should not be done in marketing operations.

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Although it’s too soon to predict Threads’ eventual success – or failure - here are some things to keep in mind about this new social media platform.

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It’s not easy to keep up digital media trends, but CMOs need to devote an effort to staying on top of them.

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Learn about alternatives to GA4 from Reason One.

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Learn about the advantages of attending HCIC23 in Los Angeles in November from MERGE, the Communications Sponsor for HCIC.

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Career tips that apply to contact center leaders and other healthcare leaders, too.

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The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.

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Google Ads will soon offer generative AI tools for its advertisers, according to an announcement earlier this year.

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Consumers have high expectations for healthcare experiences and they are willing to go where they can have their expectations met. Read about 5 consumer expectations affecting healthcare providers.

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Marketers who increased spending as a part of their contingency plan were more than two times more likely to see profit growth year over year than those who either decreased spending or made no change in spending.

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Where should social media fit into your organizational structure?

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With third-party cookies going away, many marketers are moving to attention metrics as a better way to measure interactions with video ads.

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Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.

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Read about five areas that will play a big part in the evolution and growth of marketing content over the next 10 years.

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