How will advertising agencies and budgets look in the near future with increased use of AI?

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CMOs and management of 2025 H1 and H2.

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We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.

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At the 34th annual Healthcare Contact Center Times conference in Atlanta this June, Kathy Divis, Greystone.Net president, and her long-time friend, Danny Fell, SVP of Health, BVK, had a heartfelt discussion about what it means to be a leader.

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CMOs are having to take a hard look at their budgets for 2025.

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Using an AI tool can improve effectiveness of call centers.

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Adoption of GenAI by marketers means new team roles are needed.

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AI and large language models (LLMs) are increasingly driving search now. Changes in how organic search results are generated mean that marketers need to rethink the metrics they use to measure search results.

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Learn five tips for newcomers to the healthcare digital marketing industry from the winner of the 2024 Rising Star Award.

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Read about some tips to lighten your marketing load from a seasoned digital leader.

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Email is your top tool for keeping customers for the least cost. Learn more to best use it.

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Successful AI implementation requires a change in attitude along with the technology.

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Try some ideas to improve your social ad results.

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Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.

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Google Cloud has added more AI tools for use with healthcare digital platforms.

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Advertising on sports podcasts and radio shows is an effective marketing strategy.

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New data shows that location sharing among digital users is becoming more common.

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Read about the results of the recently-released Healthcare Provider Marketing Innovation Maturity Survey from MERGE and Greystone.Net.

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Read about building other digital channels to bolster your email marketing efforts.

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