The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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AI is Here. Is Your Attitude Ready for It?
May 26, 2025
Successful AI implementation requires a change in attitude along with the technology.
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How to Get More Bang from Your Social Spend Bucks
May 26, 2025
Try some ideas to improve your social ad results.
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Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.
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New Healthcare AI Tools for Google Cloud
Apr 26, 2025
Google Cloud has added more AI tools for use with healthcare digital platforms.
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Ads on Sports Audios Shown to Be Effective
Apr 26, 2025
Advertising on sports podcasts and radio shows is an effective marketing strategy.
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More People are Sharing Their Location
Apr 26, 2025
New data shows that location sharing among digital users is becoming more common.
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Read about the results of the recently-released Healthcare Provider Marketing Innovation Maturity Survey from MERGE and Greystone.Net.
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Read about building other digital channels to bolster your email marketing efforts.
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Make Google’s AI Overviews Work for You
Mar 28, 2025
Learn how to get Google AI Overviews highlight your organization.
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Read about the effects of digital distractions on attention spans and how to respond to shorter consumer attention spans.
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Healthcare AI Advances from Google Cloud
Mar 28, 2025
Google Cloud is developing and releasing AI updates related to healthcare.
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White Paper: Healthcare Customer Relationship Management from MERGE, LeadSquared and Greystone.Net
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Learn about addressing increased competition and the demand for more personalized relationships with greater focus on the wants and needs of key target audiences from a new white paper from MERGE, LeadSquared and Greystone.Net.
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Using AI to Boost CX
Feb 25, 2025
Read about using AI to boost CX.
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Social Media Strategy Considerations for 2025
Feb 25, 2025
Learn more about factors for brands to consider when planning their social strategy.
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How Marketing Leaders Should Consider AI Adoption
Feb 25, 2025
Read about considerations for healthcare leaders considering AI adoption.
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Podcast Platform Statistics
Feb 25, 2025
Here are some statistics for podcast marketers to consider.
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From ‘We Can’t’ to ‘What If’ in Healthcare Marketing: Balancing Innovation and Compliance
Jan 30, 2025
From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.
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Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
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