In this summary of an HCIC 2025 session, learn about how one provider merged consumer experience and patient experience into a “care seeker journey.”

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In this summary from an HCIC 2025 session, read about using AI to work smarter and faster, but still maintaining the human connection that patients need when making healthcare decisions.

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In this summary from HCIC 2025, read about how Billings Clinic tackled the challenge of helping patients find care in a multi-location system without a major website redesign.

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Connected TV (CTV) and AI together offer greatly enhanced opportunities for targeted marketing performance.

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Meta offers tips to improve your Reels campaigns.

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ChatGPT is a growing source for healthcare information.

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At the Healthcare Interactive Conference (HCIC) in November 2025, AI-powered search strategy was discussed.

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A look at hospital influencer marketing was presented at the Healthcare Interactive Conference (HCIC) in November 2025.

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A case study in reducing phone calls in a healthcare organization was presented at the Healthcare Interactive Conference (HCIC).

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Dealing with the RFP process, as discussed in a session presented at the Healthcare Interactive Conference (HCIC) in November, 2025.

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Consumer behavior is changing, and marketers should be aware of these changes in 2026.

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Here is a look at trends affecting social media marketing in 2026.

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Read about the key takeaway messages from the 29th Annual Healthcare Interactive Conference (HCIC), held in Las Vegas in November, 2025.

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Learn about the 2025 winner of the John A. Eudes Vision & Excellence Award, Sandra Mackey.

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New AI tools are available from Google Ads to help with your ad campaigns.

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Overall interaction increases when the poster replied to comments on their posts.

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With so many options available to consumers for watching video content, marketers need to reconsider what “TV” is and plan their strategies accordingly.

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Read about major factors that will affect CTV in 2026.

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Lannie Byrd of mhp.si talks about six lessons for getting the most out of being part of the healthcare internet industry.

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Laura Lee Jones of Lionshare talks about redefining what ROI should actually measure.

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