
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Liz Griffin, Global SVP, Sales, at Piano Analytics, discusses healthcare analytics compliance.
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Stop Calling Emotional Intelligence a “Soft Skill”
Sep 29, 2026
Rich Bracken, founder and executive coach at Unstoppable Solutions, gives a preview of his upcoming keynote speech at HCIC26 in Orlando, FL.
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Four experts recently discussed how to improve the ROI of AI.
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Gen Z healthcare workers are dissatisfied with training and advancement opportunities offered by employers and are looking to leave the field.
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Gaming – The Missed Ad Opportunity
Sep 29, 2026
A recent IAB Playfronts event discussed considerations for gaming advertising.
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How AdventHealth’s Marketing Team Measures AI ROI
Sep 22, 2026
Learn about Anthony Cadieux's session on the ROI of AI at the AI Think Tank after-session at HCIC in Orlando, FL.
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William “Skip” Hidlay discusses his upcoming presentation at HCIC26 in Orlando, FL, on providing authentic, fact-based content that both consumers and bots find engaging
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Richard Chapman gives a briefing on his upcoming presentation, “From Campaign Optimization to Litigation Exposure: How the Marketing Stack Became a Legal System,” at HCIC26 in Orlando, FL.
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7 Ways Hospital CMOs Can Build Trust
Sep 2, 2026
Andrew Chang gives a summary of his upcoming presentation on building trust for hospital CMOs at HCIC26 in Orlando, FL,
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Rich Bracken discusses emotional intelligence and how he brings it to his presentations.
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3 Ways to Reinvent Yourself as Hospital CMO
Aug 26, 2026
Jake Poore provides a summary of his upcoming keynote speech at HCIC26 in Orlando, FL, about embracing and working with AI.
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The Best View Is from the Edge of the Cliff
Aug 26, 2026
Cliff Boyer discusses AI and his experiences in using it.
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Can Your Hospital Win in a Zero Click World?
Aug 26, 2026
95% of enterprise GenAI initiatives deliver no measurable return. John Davey of Mount Sinai Health System discusses how his organization is working on this.
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Rethinking What Your Competitive Advantage Is
Aug 26, 2026
Marketing budgets are still skewed toward information, with minimal investment in human signaling. Yet, it’s the human part that most impacts purchasing decisions.
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View Count Method for YouTube Has Changed
Aug 26, 2026
As of late August 2026, YouTube has changed the way video views are counted.
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The New AI: Authentic Interactions as Your Differentiation Strategy in an Artificial Intelligence World
Jul 30, 2026
Jake Poore, who will be a keynote speaker at HCIC in Orlando in October, gives a sneak peek of his presentation on differentiation strategies in an AI world.
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Is Your Hospital Website Irrelevant?
Jul 30, 2026
Read about how AI search is changing healthcare marketing and what organizations need to do to stay relevant.
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Boost the Effectiveness of Your LinkedIn Posts
Jul 30, 2026
LinkedIn offers new tips for getting the most effectiveness from your posts.
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Who’s on Your Marketing Roster?
Jul 30, 2026
The advent of AI into marketing has made a significant impact on the makeup of marketing teams, yet marketing leaders continue to think of their team in more traditional ways.
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AI Discovery Changes Top of Funnel
Jul 30, 2026
The use of AI discovery has changed how the sales funnel works, especially at the top. Read more about how it works.
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