Read about an overview of the 2025 HCIC with Greystone.Net's Kathy Divis and other healthcare marketing leaders.

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Read about opening up MOps bottlenecks.

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Read about 5 budget allocation mistakes and how to avoid them.

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Meta recently offered information on improving ad performance with AI tools

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The new release of GPT-5 is being touted as a boon for healthcare use, but privacy and HIPAA compliance is a concern.

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Read about mobile advertising via paid app subscriptions.

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Read about our conversation with HCIC25 Keynote Speaker David Feinberg.

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Read a conversation with Michelle Edelen, one of the keynote speakers to be presented at HCIC25 in Las Vegas in November.

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Your email marketing strategy probably needs to be updated. Read more about using email conversations and not campaigns.

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How will advertising agencies and budgets look in the near future with increased use of AI?

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CMOs and management of 2025 H1 and H2.

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We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.

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At the 34th annual Healthcare Contact Center Times conference in Atlanta this June, Kathy Divis, Greystone.Net president, and her long-time friend, Danny Fell, SVP of Health, BVK, had a heartfelt discussion about what it means to be a leader.

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CMOs are having to take a hard look at their budgets for 2025.

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Using an AI tool can improve effectiveness of call centers.

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Adoption of GenAI by marketers means new team roles are needed.

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AI and large language models (LLMs) are increasingly driving search now. Changes in how organic search results are generated mean that marketers need to rethink the metrics they use to measure search results.

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Learn five tips for newcomers to the healthcare digital marketing industry from the winner of the 2024 Rising Star Award.

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Read about some tips to lighten your marketing load from a seasoned digital leader.

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Email is your top tool for keeping customers for the least cost. Learn more to best use it.

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