Marketing budgets are trending downward over the past couple of years.

Full story

The coming influx of older patients into the healthcare system represents a growth opportunity for hospitals and health systems.

Full story

A recently released case study delves into how OSF HealthCare partnered with NRC Health to employ innovative advertising research techniques, uncovering valuable insights that significantly enhanced its marketing strategies.

Full story

As marketers adjust to changing privacy regulations, as well as third-party cookie deprecation, they are looking for ways to track campaign performance while staying within the rules.

Full story

Marketers are interested in AI, but they want to make sure it's effective for them.

Full story

Instagram has recently started open testing longer video Reels uploads, with a length of up to 3 minutes allowed.

Full story

Report: In-app video ad spending is increasing quickly.

Full story

An interview with Chris Hemphill, the newest member of the HIHOF Board of Judges.

Full story

A review of TikTok usage data.

Full story

Gen Z prefers search on social media.

Full story

Email can be an effective alternative to third-party cookies.

Full story

A look at some video stats to help you drive your video content marketing strategy for 2024.

Full story

Reaching younger groups on social media can be accomplished with micro-communities.

Full story

In light of all the many and rapid changes, how should a marketer plan to adapt and thrive in the coming years?

Full story

Google recently announced the rollout of its Gemini AI model in Google Ads.

Full story

A summary about evergreen content - what it is and how to create it.

Full story

For advertising, AI is used more for productivity than creativity.

Full story

As generative AI tools are continuing to see increased popularity, Google’s Vertex AI platform has added two new AI models for healthcare use.

Full story

The US Department of Health and Human Services (HHS) recently rolled out a far-reaching rule to address healthcare AI concerns.

Full story

Social media continues to move into the mainstream of the marketing mix. This won’t change in 2024.

Full story