If your organization uses Google Ads, there are a couple of new AI tools available for use in ads. Both Ads Advisor and Analytics Advisor can assist marketers in boosting Google promotions and website performance. 

By analyzing your interactions, Ads Advisor can provide personalized recommendations to help guide you to meeting your goals directly within Google Ads. It’s as simple as asking how to optimize your campaign for an upcoming event to receive suggestions for specific actions. After you have reviewed and approved those suggested actions, they will be applied directly to your campaign in just a short time.

Ads Advisor’s AI pattern matching ability on a broad scale enables recognition of patterns of performance, and behavior from previous ad campaigns will help with leading to better results. Ads Advisor can also assist with creative guidance and key words for search.

Analytics Advisor assists with evaluating your campaign’s results. According to Google, it “solves the challenge of getting a holistic view of your data by providing immediate, easy-to-understand performance insights and visualizations that accelerate analysis. You can ask a broad question, like ‘How is my site doing?’, and it infers relevant reports to give you a tailored, comprehensive pulse check on your business health. You can also make a specific query, like ‘What have my active users been doing over the last 30 days?’, to instantly generate insights on key metrics and events. It even retrieves specific details, such as your Measurement ID.”

Both new tools are being rolled out in early December to all English-language accounts in Google Ads and Google Analytics.