At a recent Meta event, new updates to AI-powered messaging elements were announced. These new options will be available globally by subscription, after initially being offered only in select markets. 

The new updates include:

• Expanded access to AI-powered business agents, used through Messenger and WhatsApp. These agents can be used to answer questions and respond to customers. They can also reduce manual labor and help improve customer service by collecting customer details from transactions.
• AI agents are now available in Instagram.
• Users can now connect with businesses with AI agents on WhatsApp through a search option.
• AI agents’ capacity has been increased to provide insights and reminders to organization leaders. Summaries of key notes and questions can be provided to update leaders.

Meta anticipates that its AI business agents will be capable of fully running day-to-day business operations such as market research, providing product insights, managing calendars, and offering competitive intelligence.

Another update is Meta’s Business Agent Platform, which will allow organizations to create and deploy business agents at a level sufficient to perform needed tasks and procedures. Businesses will be able to connect users to their other platforms, thus enabling AI tools to do more.