
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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3 Trends to Keep Your Call Center Relevant
Feb 24, 2021
Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face...
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“I don’t want to bother you. I just want to spend five minutes talking to you. I think it might help me feel better.” When Maggie Ozan Rafferty, chief experience officer at Blessing Health System, thinks about all the calls she’s gotten over the last few months during COVID-19, that’s the one that stuck out to her the most.
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Kathy Divis, President, Greystone.Net, presented “On the Web: Self-Scheduling, the Patient Portal and Finding a Doctor – What This Trend Means for You.”
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The Call Center: Sounding a Death Knell or Seeking a New Identity? Part 3: Adapting to New Uses
Feb 24, 2021
In the previous two installments of this blog series, we looked at where call centers began and how they have evolved up until the present time, as well as at some predictions about the call center of the future. In this last installment, we’ll discuss some new uses for the call center. Healthcare has undergone tremendous change over the ...
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In a recent survey of healthcare call center professionals, the Healthcare Call Center Times, in collaboration with Neathawk Dubuque & Packett and Corporate Health Group, found that almost three-fourths of survey respondents say their call center will be more important to their organizations over the next two years.
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The Call Center: Sounding a Death Knell or Seeking a New Identity? Part 1: Where We’ve Been, Where We’re Going
Feb 24, 2021
For some time now, there have been rumors of the demise of the healthcare call center. In fact, 15 years ago, CRM Magazine published an article titled “Death of the Call Center,” in which it proclaimed, “The call center as we know it is dead.” Since that time, other articles with similarly-morbid titles have been written about the...
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In a recent survey of healthcare call center professionals, the Healthcare Call Center Times, in collaboration with Neathawk Dubuque & Packett and Corporate Health Group, found that almost three-fourths of survey respondents say their call center will be more important to their organizations over the next two years.
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Social Media Trends for 2021
Feb 17, 2021
A summary of social media trends to look for in 2021.
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Read about the wrong and right things to do with Google Analytics.
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5 Customer Service Tips for Brands on Twitter
Feb 17, 2021
Read about tips for enhancing customer service via Twitter.
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In this article from Reason One, read about building trust with SEO.
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This article from Coffey Communications discusses planning for COVID-19 vaccine distribution.
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Making the Most of Podcasts
Jan 21, 2021
Podcasting has increased in popularity during the global pandemic. Learn how to make the most of podcasting at your organization.
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Propelling the “New Normal” Forward in Healthcare
Jan 21, 2021
Read thoughts from a healthcare leader on how healthcare should continue the momentum of the changes and innovations made during the global pandemic.
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Mobile ad spend increased in 2020 as mobile engagement increased during the global pandemic.
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Read about Content as a Service in this sponsored article from Reason One.
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Providing an accessible online experience is more important now as more people are online during the COVID-19 pandemic.
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Read about patient perceptions of telemedicine.
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Medical Care Via Text Message from UW Medicine
Dec 15, 2020
UW Medicine in Seattle has developed a text messaging program to deliver virtual care.
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Two-Minute Read: Tidbits and Takeaways from #HCIC20
Nov 20, 2020
A brief summary of HCIC@Home.
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