
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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We are excited to announce the inaugural Contact Experience Conference (CEC), created for healthcare leaders with roles in call centers, contact centers, virtual care and customer service to learn “best practices” through forward-thinking sessions and networking opportunities.
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Genny Gordon at Kyruus discusses 5 ways of building upon your virtual care strategy and further integrating virtual care visits into your digital front door.
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New Update from Google: Core Web Vitals
Jul 20, 2020
Google has recently introduced some new features for ranking web pages. Along with existing features, the Core Web Vitals will be used to assess user experience quality for web pages and rank the pages according to the experience quality.
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4 New Attributes from Google My Business
Jul 20, 2020
Read about new Google My Business attributes that can affect your marketing plan.
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Don’t Make These 6 Mistakes with Facebook Ads
Jul 20, 2020
Facebook ads can be effective towards meeting your marketing goals. However, making what seems to be small mistakes can eat up your ad budget very quickly with minimal results.
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Twitter Losing Ground to Instagram as a News Source
Jul 20, 2020
A recent survey from Reuters found that Instagram has become almost as popular as a news source as Twitter. Specifically, younger people are more apt to get their news from Instagram.
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24 Years ... And Still Going Strong!
Jul 14, 2020
Greystone.Net is celebrating its 24th anniversary! Read about our thoughts on the occasion.
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Read how the COVID-19 pandemic has helped to thrust telehealth forward for healthcare provision.
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Another COVID-19 Consequence: Increased Voice Calls
Jun 18, 2020
The global coronavirus pandemic has disrupted pretty much everything in our daily lives. One somewhat unexpected disruption has been the increase in voice calls via landlines, mobile phones and Wi-Fi.
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Patient Acquisition in the Aftermath of COVID-19
Jun 18, 2020
As restrictions are eased, allowing businesses and other venues to reopen in the wake of the coronavirus pandemic, hospitals and health systems are looking at ways to bring people back to their facilities.
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Social Media in 2020: Research Results
Jun 18, 2020
Read results from the longest-running digital media consumer behavior survey and gain insights into social media growth for 2020.
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Content Ideas for Your Editorial Calendar
Jun 18, 2020
Here are some suggestions to spice up your content.
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Ochsner Health's O Bar has reopened.
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Tips from Digital Marketers: Make Your Content Stand Out from the “Coronacontent” Crowd
May 21, 2020
If everyone in healthcare is doing supporting and promoting their organizations and their services while keeping their patients informed, how do you make your organization’s content stand out from your competitors?
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Search Ad Spending Forecast Drops Due to Coronavirus
May 21, 2020
New estimates show that search ad spending in the US will decrease in the first half of 2020, primarily due to the coronavirus pandemic.
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Update: ID Verification Now Required for Google Ads
May 21, 2020
Google recently announced that advertisers will be required to provide documentation of user identity and geographical location.
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What Will Post-COVID-19 Marketing Look Like?
May 21, 2020
A few months into the coronavirus pandemic, one thing is clear: COVID-19 has wreaked havoc on the economy, and healthcare has taken a big hit in the pocketbook. Once the worst of the pandemic has passed, what will marketing look like?
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Post-COVID Strategy: User-Generated Content
May 21, 2020
With all the changes that have come about during the coronavirus pandemic, it’s clear that marketing will be changing, and in fact, has already begun to change. It’s time to think about your marketing strategy moving forward.
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If you haven’t adapted your SEO strategy to accommodate voice search, you are behind the curve and will only get further behind as voice interactions become more frequent and complex.
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As part of a survey conducted in early April, 2020, Greystone.Net asked how marketers themselves were affected by the COVID-19 pandemic. Survey respondents also replied to questions about how their work has changed
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