A summary of one health system's COVID-19 response at Ground Zero.

Full story

Alexa can now provide drug information to patients and providers.

Full story

Older adults in the US are typically slower to adopt newer technologies than their younger counterparts. However, a survey from December 2019 found that Americans 50 years and older are increasing their use of these devices.

Full story

Artificial intelligence (AI) is becoming an important emerging technology in many industries. Although marketers talk a lot about AI, how prevalent is its use in the industry?

Full story

Analysis from a benchmarking report from Contentsquare.

Full story

Read about some 2020 healthcare marketing trends that you may not have read about before.

Full story

Read how Virtua Health boosted its image as a competitive, regional player with a focused vision on being the trusted choice for personalized healthcare and wellness by actively listening to what patients thought of their website with gSight's suite of digital improvement tools.

Full story

Web developers will need to be aware of updated guidelines from Google. The recent update of Google’s guidelines for mobile-first indexing includes new guidelines for several areas.

Full story

Every organization strives to provide an excellent customer experience because they realize the impact CX has on the bottom line. Huge amounts of data are available to guide CX efforts and technology can help to facilitate the delivery of a positive experience. Yet, surveys show that the experience marketers think is being delivered is not the same as what customers say it is.

Full story

There has been a lot of attention focused on millennials over the past few years, but Gen Z is moving into the picture as they start to reach adulthood. How this group consumes video content is important for marketers to consider.

Full story

Mobile runs the digital world these days. What should marketers be looking for in 2020 mobile trends?

Full story

In this #ThrowbackThursday article, we take a look at the difference 10 years have made in hospital website mobile strategy.

Full story

Podcasts have become a popular vehicle for delivering content for brands, individuals and others. They’re relatively easy and inexpensive to create and disseminate. Podcasts have also become a vehicle for marketing messages and ads.

Full story

While most age groups read online reviews to one extent or another, millennials spend the most time reading reviews.

Full story

If you’re responsible for your organization’s social media strategy, how do you keep your social strategy relevant? And how do you maintain your mental health?

Full story

As voice technology becomes more mainstream, organizations -- including healthcare -- are looking for ways to incorporate the technology into their operations and marketing strategies.

Full story

According to a 2016 Harris Poll, only 16% of consumers think health insurance companies put people before profits. That's a trust issue. This sponsored article from Coffey Communications discusses using content to build trust.

Full story

Each year, more and more people “cut the cord” and turn to streaming video entertainment, making traditional live TV advertising much less effective. How can marketers reach the cord cutters?

Full story

Since Amazon purchased Pill Pack in 2018 and obtained HIPAA compliance for its Alexa voice device in 2019, it’s no surprise that the online retail giant has now moved further into the healthcare space with the development of an Alexa skill that reminds people to take their medications.

Full story

A discussion about updating the sales funnel model to a flywheel model.

Full story