In this sponsored article from Coffey Communications, learn how a content audit can help give you a sense of how your content is performing, show you areas of success and offer insights for places where you could be doing better.

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As voice technology becomes second nature for personal use, consumers are starting to expect businesses to offer the same convenience for their consumer interactions. But wait – how many people are actually using voice technology in the US?

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The release of Mary Meeker’s annual internet trends report is always highly anticipated. This year was no different. Many of the trends Meeker identified for 2019 can be traced to 2 factors: increased competition and new regulatory barriers.

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Decreasing expensive medical interventions while improving patient outcomes is a worthy goal for any healthcare provider. A recent study from Kaiser Permanente found that access to mHealth resources helped meet these goals by improving the care management and general health of patients.

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Staying in the know and leveraging industry data to your advantage is important. If done well, keeping up with trends of the moment can, in fact, show that you’re more relevant and savvier to today’s needs than others who aren’t paying as much attention, which can reflect well on overall brand perception around modern healthcare.

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Each day, marketing is becoming a more integral part of operations, because marketing and operations roles are intertwined, with the mutual interdependence of the functions continuing to grow. For this reason, MarCom has become MarTech – a blend of marketing and technology.

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As marketing technologies continue to innovate and evolve, so does the manner in which marketing is done. What worked well a couple of years ago may no longer get the same results. Let’s take a look at four trends that are making an impact on marketing efforts now and into the next couple of years.

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Podcasting is increasing in popularity, and ad revenue from podcasting is increasing as a result.

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Consumers are now using their mobile devices more than they're watching TV.

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If your organization has a social media presence – and what organization doesn’t have one these days? – what are you doing to keep your audience engaged?

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The increasing prevalence of smartphones means that mobile access to the internet and social media is proliferating. It is predicted that mobile access to social networks will exceed computer access in 2019.

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In a world where most industries offer fast and efficient technology for everything from shopping to paying bills to enrolling in college, healthcare still lags behind.

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Adopting voice technology in healthcare.

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Collecting marketing data is easier than ever, to the point of seeming overwhelming. For healthcare systems looking for growth and more patients, there isn’t enough time in the day to sift through data searching for the perfect insight — so how do you efficiently pinpoint only what matters and use that to act?

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As customer digital experience becomes more crucial to brands, organizations are shifting the responsibility for digital experience to dedicated teams, according to a new report from Clicktale.

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Almost a year and a half ago, eyebrows were raised en masse at the announcement of a new healthcare venture involving Amazon, Berkshire Hathaway and J. P. Morgan. How has this venture progressed?

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A recent report on marketing utilization found that marketers are increasing their use of marketing technology (martech) but are still struggling with certain martech applications.

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Since the advent of voice technology, healthcare innovators have seen the potential for using the technology in the healthcare setting. However, meeting HIPAA requirements for patient privacy was a sticking point in developing voice applications for patient use. Amazon recently announced that its Alexa voice platform supports HIPAA-compliant services.

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Consumers love it when brands cater to them on a personal level, yet they also have concerns about how their personal information is being used.

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Ranking well for relevant search terms is a great way to bring people to your website and showcase your services and healthcare providers. But ranking at the top of page one for a valuable search term can be difficult.

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