Read more about how email remains a viable, effective marketing tool in the face of newer, more advanced options.

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A list of tactics to help improve social media engagement.

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YouTube will soon overtake Facebook as the 2nd most visited site. Learn more about why this is happening.

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A recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

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After you’ve spent a lot of time, effort, and resources on getting your website just right, it’s tempting to sit back and relax for a while. But a website is not a “fix it and forget it” kind of thing. It needs your attention on a routine basis.

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Healthcare providers and marketers have become aware that consumers expect the same sort of digital experience from healthcare organizations as they find in other industries. While healthcare has been slow to catch up to other industries with digital offerings, our industry is making strides toward improvement.

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Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?

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As social media becomes more ingrained into our lives, it takes on greater importance for everyone – especially organizations and brands. When a crisis occurs, social media becomes a big player in communication efforts. How an organization handles a crisis can have a lasting effect on that organization.

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After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?

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You’ve put a lot of thought and effort into your website. It looks great. But then you start looking at the metrics. Why is your bounce rate so high?

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What do you think hospitals will be like in the next decade? A group of 33 experts from around the world recently participated in a crowdsourcing simulation to imagine how rapidly-evolving technologies and demographic and economic changes might alter hospitals over the next 10 years.

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After much planning and hard work, your organization’s new website is ready to be launched. Hallelujah! But wait – have you thoroughly vetted your relaunch plan? Did you include the search experience as part of your design?

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Healthcare organizations are using mHealth strategies more and more as they seek to improve engagement with their patients. However, most of their mHealth efforts have focused on more clinical-related messaging, such as reminders for preventive care services, appointment reminders or providing health information. But mHealth messaging efforts can also be used to improve the bottom line.

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Younger demographic groups are important to all marketing strategies, but don’t forget the older generations. Seniors are using social media, just not in the same way as millennials and Gen X. Marketers have used data from Pew Research Foundation to learn how to engage with seniors on social media.

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What does Amazon have to do with healthcare? What Amazon has done to the retail sales industry with its digital presence is very similar to what telemedicine is doing to traditional healthcare providers via digital. Is your organization ready for the change?

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At last month’s SHSMD Connections conference, Kathy Divis and Karen Corrigan presented a session on “MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond.” Kathy is President of Greystone.Net and Karen is CEO at Corrigan Consulting.

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There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

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Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.

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As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

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