After much planning and hard work, your organization’s new website is ready to be launched. Hallelujah! But wait – have you thoroughly vetted your relaunch plan? Did you include the search experience as part of your design?

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Healthcare organizations are using mHealth strategies more and more as they seek to improve engagement with their patients. However, most of their mHealth efforts have focused on more clinical-related messaging, such as reminders for preventive care services, appointment reminders or providing health information. But mHealth messaging efforts can also be used to improve the bottom line.

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Younger demographic groups are important to all marketing strategies, but don’t forget the older generations. Seniors are using social media, just not in the same way as millennials and Gen X. Marketers have used data from Pew Research Foundation to learn how to engage with seniors on social media.

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What does Amazon have to do with healthcare? What Amazon has done to the retail sales industry with its digital presence is very similar to what telemedicine is doing to traditional healthcare providers via digital. Is your organization ready for the change?

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At last month’s SHSMD Connections conference, Kathy Divis and Karen Corrigan presented a session on “MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond.” Kathy is President of Greystone.Net and Karen is CEO at Corrigan Consulting.

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There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

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Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.

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As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

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When Google Glass was first introduced in 2013, it was all the rage…for about 10 minutes. While it didn’t catch on with consumers as hoped, the technology is being adapted into various professional settings, including healthcare.

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If your organization’s marketing strategy includes video and audio, a new media collaboration may help with targeting your audience for these productions.

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Your organization has worked hard on its social media strategy, and you have seen improvement in engagement and interactions. You’d like to do even better, but how?

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Mobile, mobile, mobile. Since the internet was accessed more by mobile than by desktop last year, mobile is definitely a big deal. And it will only get bigger. However, conversion rates on desktop far exceed those of mobile, 70% to 20%, respectively. How can marketers improve mobile conversion?

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A new report finds that social media remains an important factor in business, yet ROI and conversions from social media remain disappointing.

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A new mHealth survey finds that well over half of consumers believe that the data obtained from their mHealth devices is helping to put them in control of their own health. Patient-generated health data (PGHD) is seen by survey respondents as a means to improving preventive care needs.

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At last month’s 29th Annual Healthcare Call Center Conference in Salt Lake City, Kathy Divis, President, Greystone.Net, presented “On the Web: Self-Scheduling, the Patient Portal and Finding a Doctor – What This Trend Means for You.”

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In June, Mary Meeker’s annual report on internet trends was released. This is a highly-anticipated event each year. Unlike previous years, the healthcare sector received special emphasis. What did this year’s report find?

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At the recent Healthcare Marketing & Physicians Strategies Summit (HMPS17) in Austin, Kathy Divis, President & Co-Founder of Greystone.Net, along with Chaka Jordan, Vice President Marketing & Strategic Planning at Blessing Health System; Rob Klein, Founder & CEO at Klein & Partners; and Brian Whitman, President at Corrigan Consulting, collaborated to present “Integrating Business, Brand and Marketing Strategies to Drive Growth.”

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At the 2017 HIMSS Annual Conference held in Orlando in late February, Greystone.Net President and Co-Founder Kathy Divis and Klein & Partners Founder and CEO Rob Klein discussed the current state of healthcare digital marketing and where the industry is heading in 2017.

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If you use an iOs or Android app for Facebook, you may have noticed a new icon under certain content from pages that you do not follow. If you see an icon that looks like a rocket ship under an article in your Facebook feed, then you are one of Facebook’s test subjects.

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