A recent study by Binary Fountain found that most Americans find online physician review sites to be reliable.

Full story

Marketers have jumped on the personalization band wagon in a big way. But, according to a recent survey by Adobe, they are struggling to meet the content demand created by increasingly personalized content.

Full story

In this sponsored article from Coffey Communications, learn how to make service line web pages stand out from the crowd.

Full story

The healthcare industry is slow to move towards consumerism. Read about the five shifts towards healthcare consumerism and how the industry is responding to these shifts.

Full story

A lot of people are talking about blockchain. But what is it? And how does it apply to healthcare?

Full story

Learn one of Jay Baer's truths about videos from his recent webinar.

Full story

The use of voice technology is quickly becoming the norm. Is your organization ready for bringing voice into your marketing strategy?

Full story

St. Luke's Health System in Idaho is bringing telehealth to the entire state of Idaho. Other health systems are doing the same.

Full story

Read about voice technology currently in use by Cigna and Boston Children's Hospital.

Full story

Read more about how email remains a viable, effective marketing tool in the face of newer, more advanced options.

Full story

A list of tactics to help improve social media engagement.

Full story

YouTube will soon overtake Facebook as the 2nd most visited site. Learn more about why this is happening.

Full story

A recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

Full story

After you’ve spent a lot of time, effort, and resources on getting your website just right, it’s tempting to sit back and relax for a while. But a website is not a “fix it and forget it” kind of thing. It needs your attention on a routine basis.

Full story

Healthcare providers and marketers have become aware that consumers expect the same sort of digital experience from healthcare organizations as they find in other industries. While healthcare has been slow to catch up to other industries with digital offerings, our industry is making strides toward improvement.

Full story

Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?

Full story

As social media becomes more ingrained into our lives, it takes on greater importance for everyone – especially organizations and brands. When a crisis occurs, social media becomes a big player in communication efforts. How an organization handles a crisis can have a lasting effect on that organization.

Full story

After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?

Full story

You’ve put a lot of thought and effort into your website. It looks great. But then you start looking at the metrics. Why is your bounce rate so high?

Full story

What do you think hospitals will be like in the next decade? A group of 33 experts from around the world recently participated in a crowdsourcing simulation to imagine how rapidly-evolving technologies and demographic and economic changes might alter hospitals over the next 10 years.

Full story