If your organization has been using social media for any length of time, you are probably aware of most of the “do’s and don’t’s” for these platforms. But regardless of how well you think you’re doing, are you making any of these mistakes?

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Marketers are continuing to shift ad spend to digital video, according to a new survey from IAB (Interactive Advertising Bureau). And social media platforms stand to benefit from this shift. The IAB survey was completed in March 2018 by 350 brand marketers and media buyers who spend at least $1M annually on media advertising.

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Have you noticed a flurry of emails lately notifying you of updated privacy policies from pretty much every organization you’ve even remotely thought about doing business with? If so, you’re seeing one of the effects of the implementation of GDPR.

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For decades, marketing copywriters performed in “push mode” – writing copy for one-way messaging that was delivered via mass media such as newspapers, magazines, TV and radio. With the advent of the internet, marketing is now a two-way affair, with consumers having the ability to respond directly to marketers/brands.

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For healthcare marketers, a primary concern is marketing your physicians to bring in more patients. The online physician directory is probably the most important tool for this strategy. Are you inadvertently sabotaging your directory?

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It’s hard to believe, but as May arrives, it signals that we are one-third of the way through 2018. As we near the halfway point of the year, it’s time to pause for a mid-year marketing checkup to ensure that your current marketing strategy is effective.

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A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.

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According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.

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Have you ever wanted to save a tweet for future reference, yet save it privately without letting all of Twitter know? Twitter has just rolled out a new “bookmark” function that allows you to do just that.

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There was a time when a TV and DVD player was sufficient to keep most pediatric patients occupied during a hospital admission. And the devices could be used for educational purposes as well. But a couple of years ago, Phoenix Children’s Hospital realized that in 2018, TVs and DVDs are old school, and streaming is king.

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A report presented at the recent HIMSS18 meeting in Las Vegas reveals that the artificial intelligence (AI) market in healthcare will reach $6.6 billion by 2021.

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Patient and caregiver stories are useful to help other patients, caregivers and providers understand the experiences a patient goes through during a healthcare episode. With its “Experts by Experience” social media series, the Mayo Clinic has upped the stakes for patient stories significantly

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Most people think of video platforms when they think of telemedicine visits with healthcare providers. But one provider has found that chat is easier and just as effective.

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If changes are made this year to FAA regulations regarding GPS-guided drones, the use of these aerial vehicles in various healthcare applications may rapidly increase.

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Ever since the University of Utah Health system paved the way with online physician reviews several years ago, more hospitals and health systems have seen the value of such a transparency effort and have initiated their own online reviews.

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Just when you think you’ve got your Facebook strategy figured out, they go and make yet another change to the news feed. How will the latest Facebook news feed change affect your organization? And what can you do about it?

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A recent survey provides some insight into the types of content preferred by various age groups. It turns out that there are some significant differences among age groups that marketers need to be aware of.

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As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.

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More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

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Augmented reality (AR) is a newer technology that is becoming more prominent as the technology evolves. One example of AR use in healthcare comes from a pediatric hospital in the UK.

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