I just offered to buy our entire software engineering team whatever they want from Starbucks. They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.

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Saying goodbye to 2016, looking forward to 2017.

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What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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Read Neil Mammele's perspective on the recent #HCIC16 and his top 4 takeaways.

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Don’t think about your hospital’s content as thousands and thousands of pages. Instead, look at it page-by-page. That’s the point the two presenters at “Make Your Health Content Smarter Than Google” wanted to get across at Greystone’s Healthcare Internet Conference.

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A CRM (customer relationship management) isn’t just a database. It’s a strategy. That’s what the trio of speakers said during the “CRM: If You Are Still on the Sidelines, Let’s Get You in the Game” presentation at Greystone’s Healthcare Internet Conference. “There are two components behind a CRM system,” Lisa Meade, Vice President of Solution Intelligence at Healthgrades says. “Yes, your CRM system is a technological database that tracks interactions and enables communications with patients, and increasingly —

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Service line marketing is a powerful, effective strategy to drive revenue and show impact quickly. Read more.

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1996: Twenty years ago, the first Annual Healthcare Internet Conference was held.

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In an effort to improve customer service, many marketers are spending 2% to 3% more on CRM solutions over brand marketing efforts. Is your organization in alignment?

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gSight is a Web survey tool developed through the combined expertise of Greystone.Net and Klein & Partners as the first and only Healthcare-specific survey tool on the market. Healthcare is consistently lagging in digital advancements and our customers consistently expect better. The survey data can be cross tabulated and broken down to teach you more about your users and their opinions of your site.

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Read about the expert faculty for the 2nd Annual CRM Workshop coming to Chicago on October 4-5, 2016.

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Last year, we published a three-part blog series* that talked a lot about the future of call centers. Much has been said over the past years about the “death” of call centers, but so far, emerging technologies (e.g., VoIP technology, Web/voice integration, etc. ), updated digital marketing strategies (e.g. CRM platforms, etc.) and healthcare’s movement toward ACOs,

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After going through the long, arduous and expensive process of choosing a CMS and getting it up and running, the last thing the folks in the C-suite want to hear is “Oops! I think we picked the wrong CMS!” Especially if, prior to the selection being made, someone in the C-suite said, “I don’t care which solution we pick, just pick one and let’s get on with it so we don’t delay our new Web site any longer!!”

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The decision has been made: It’s time for a new content management system (CMS). But before you start sending out RFPs, do you know exactly what you’re looking for? And who in your organization should be included in the selection process? A CMS is a major purchase for any organization in terms of financial outlay as well as its impact once it’s

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As a group of healthcare-specific Website consultants, we spend our day-to-day freshening up on the digital trends within and outside of our industry. It’s no secret that healthcare is typically one step behind most industries in the adoption of trendy tech gadgets. And it often makes sense, as we are typically on tighter budgets because marketing

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Several people from Greystone.Net attended the 21st Annual Healthcare Marketing & Physician Strategies Summit in Chicago earlier this week. From all reports, the conference was a success – and the weather was fabulous, too! We asked Kathy Divis, Mike Schneider, Farrah Hunt-Thompson and Megan Wellborn for their key takeaways from the conf

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In many ways, it’s hard to believe. But in November, the 20th Annual Healthcare Internet Conference will convene. Twenty years. #HCIC16. Wow! Just think: there was no #HCIC96 because no one had ever heard of a hashtag, Twitter or even social media! Needless to say, we’re planning a very special conference in November to mark this milestone. And

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[Guest post from Neal Linkon, Director, Digital Engagement at Children's Hospital of Wisconsin, who will be speaking with Kathy Divis, President, Greystone.Net, at #HMPS16 in Chicago on May 24.] If you are like most hospitals and health systems, half of your audience uses a browser that you might not be fully accounting for. What’s even more

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Your organization went through a CMS selection process a few years ago. All things considered, your system is handling your needs pretty well. So, is now the time to think about updating your system? Maybe. Technology continues to develop rapidly, which necessitates the need to update and change digital strategies to meet the demands of new tech

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