I know, I know ... you're hearing a lot about voting these days, but here's a little different take on the subject. Voting is now open for the 2012 Greystone.Net and Krames StayWell 2012 Best-In-Class Awards. The finalists have been announced in eleven categories, and you can have a say in who the winners will be. Between now and September 28, 2012

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In about four weeks, a group of us will gather in Atlanta to review the "state of mobile" in healthcare and discuss how hospitals and healthcare are, or should be, preparing for and using mobile. It seems certain that a mobile revolution is coming. There are nearly 6b mobile devices worldwide and recently Morgan Stanley estimated that mobile Web

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Two days just wasn’t enough time to cover the number of compelling and thought provoking topics the OpenSpace group brought to the table. One big take away for me was recognizing the pace at which our industry is maturing. Whether you support a stand-alone hospital, health system or academic medical center, there is no shortage of Web initiatives.

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It's hard to believe, but the process of locking down the program for the 16th Annual Healthcare Internet Conference is upon us. In the next 4-6 weeks the program will be set, the brochure will go out, and registration will begin. And we are already collecting speaker proposals -- the call for speakers ends on April 27th. So, if you have been think

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I find myself shm (shaking my head) at hospital executives - even some marketing professionals - who time and again dismiss the value of a Facebook strategy. Sure, I know all the "cons" and all the challenges of developing a robust Facebook approach, but there is one absolute truth about Facebook:  it has viral value.  In fact, a recent Pew Interne

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There are two gigantic decisions hospitals make that have the greatest impact on the future success of their Web endeavors. One is picking the right personnel to lead the Web effort and the other is picking the right content management system (CMS). In a future blog, I will talk more about picking the right people, but today, as I sit in the air

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Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t

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The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don't have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Big Vector Art Large, illustration

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The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and co

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Especially at this time of year, especially after an action-packed  Healthcare Internet Conference, especially as I am about to travel across the country …  and deal with too many people at airports, too many cars rushing to family and too many people racing to the best deal at their favorite stores, I wonder if we slow down enough to think about t

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Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra

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The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

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On Friday, the Society for Healthcare Strategy and Market Development (SHSMD) bestowed a posthumous award to John Eudes for Individual Professional Excellence. SHSMD’s Award for Individual Professional Excellence is the highest honor the Society bestows on one of its members. Tess Niehaus, President of SHSMD, provided a moving tribute to John, h

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What a great group we had for the Webmaster Workshop last week in Chicago!  I thought the food and the service at the Sofitel was fantastic.  The networking and the conversations seemed to be valuable to all and, as usual, it was like drinking through a fire hose as we were trying to take in all of the good ideas and case studies. As you settle

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Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year's 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful c

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One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.” M

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Tomorrow is the launch of Greystone's first OpenSpace, Unconference. For those of you who know me, you probably already realize this presents a bit of an uncomfortable spot for me. I'm the kind of person who likes to write to-do lists and craves structure. And, the idea of hosting a meeting of senior Web leaders with no pre-set agenda and no pre-ge

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Ask any market researcher if they have some examples of funny things people have said on surveys, and then stand back and watch what happens. I am willing to bet that you will have to stop him or her after a few minutes. Do not be surprised at any excessive exuberance, as we research geeks are generally not called upon for humorous insight and tend

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Hello my friends – Prediction came true: the Convergence is here! For a long time now I’ve been involved in Web technology and healthcare. Many others and I have been predicting that there will be a convergence of technology / marketing and how healthcare organizations utilize the Web. Ok, so it isn’t that far reaching of a prediction but fo

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It is with immense sadness that we announce the passing of John A. Eudes, after a courageous battle with cancer. John was an innovative leader in healthcare marketing, a Greystone.Net founder and the chief architect of the Annual Healthcare Internet Conference, now in its 15th year. He was a mentor to many in this industry, a change agent with an e

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