It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

Full story

In parts 1 & 2 of this blog series, we discussed the potential merging of the roles of the CMO and CIO into a Chief Digital Officer (CDO) role and the factors driving this change. Let’s now look at strategies a CMO can use to accommodate a changing role. As digital technology continues to advance and improve, it’s imperative for the CMO to s

Full story

If you are coming to San Diego this weekend for the SHSMD annual conference, stop by booth 421 and say hello to your Greystone friends and colleagues. We'll be there and would love to see you. And, if you have a few minutes, we'll buy you a cup of coffee. Also, don't miss my presentation with Kelly Faley, VP of Web Strategy & Customer Contac

Full story

[caption id="attachment_1783" align="alignright" width="300"] Sonora Desert - Arizona[/caption] It won’t be long before we head to Scottsdale, Arizona for the the 18th Annual Healthcare Internet Conference at the Westin Kierland Resort & Spa. In fact, our annual client conference begins on Sunday afternoon, November 2nd and that's only five

Full story

In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

Full story

Over the past couple of years, there’s been a lot of attention paid to the emergence of a new position in the C-suite:  the Chief Digital Officer (CDO). As digital technology continues to advance and become ingrained in marketing strategy, the roles and responsibilities of marketing and tech are rapidly converging. Executive search firm Heidrich

Full story

Good news! The programming is now complete for the 18th Annual Healthcare Internet Conference and a full schedule of events can be found at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the Westin Kierland in Scottsdale, Arizona from November 3-5, 2014. The conference will featu

Full story

Smartphones are becoming more and more pervasive. We know this because:  a) we see them everywhere, and b) surveys and research tell us so. In the April 2014 edition of our GreyMatters newsletter, an article mentioned that more Smartphone users than desktop users accessed an e-commerce mobile Web site (90% vs. 78%) in June, 2013. Another article

Full story

Good gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive. As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that's right, spring cleaning. Although spring cleaning is hard work, there’s nothing I like m

Full story

Brrr, it’s cold!!! For most of us in the US, and definitely for us in Atlanta this week, we’ve had a lot of extreme weather conditions so far this winter. Spring simply can’t get here fast enough. But other than sharing a personal observation, how does that relate to healthcare marketing? In an article on big data, David Meerman Scott, one of th

Full story

It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is "in the books." We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree. Here are a few highlights that stuck with us during the week:

Full story

It won’t be long before we head to New Orleans for the 17th Annual Healthcare Internet Conference at the New Orleans Marriott, starting on November 4th. If you’re a client of Greystone.Net and/or Krames StayWell, we hope you’re planning to arrive in NOLA a day early for the annual Greystone.Net/Krames StayWell Client Conference. The client confe

Full story

If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Thursday, August 15th, there's still time, but you’ll want to sign up today! At Noon CDT on Thursday, Joe Ebeling and Cesar Paredes, both from Barnes-Jewish Hospital in St. Louis, Missouri, will speak on the topic of “Google Analytics: Beyond PageVie

Full story

We’re seeing a lot of 17s this year. First of all, Greystone.Net celebrated its 17th anniversary on July 15th. It's hard to believe it’s been that long since we got our start! It’s both humbling and amazing to consider all the growth and changes that have occurred in our industry over the past 17 years. Thanks to all who helped make this happen.

Full story

The Web site for the 17th Annual Healthcare Web site is now available at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the New Orleans Marriott on November 4-6, 2013. The conference will feature 48 concurrent educational sessions in six tracks: Strategy Development Web Solutio

Full story

If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, June 19th, you’ll want to be sure to sign up today! At 12 noon CDT, Christine Bon, Senior Web Specialist and Jonathan Fine, Director, Web Services at Advocate Health Care in Oak Brook, IL, will speak on the social media topic, "Marketing Phys

Full story

We’ve been talking a lot lately about the rise of mobile technology and the implications of continual evolution of digital and mobile technology. We’ve discussed the impact of this evolution on our marketing strategies. We’ve also looked at the evolution of the healthcare consumer as it relates to changing technology. One topic that, while i

Full story

It's hard to believe it is almost May, but I am looking forward to our first Webinar of 2013 later this month. It features Stephanie Cannon, Director of Web Communication & eBusiness for Nationwide Children's Hospital talking about Scorecards for eHealth initiatives. Developing Interactive Scorecards That Make Sense to Your "C-Suite" Wednesda

Full story

As we’ve covered briefly in our GreyMatters e-newsletter over the last few months, the era of Big Data is upon us. Have you wondered where marketers stand on the Big Data topic? While not healthcare specific, some answers to those questions are available. Recently, the CMO Council and SAS published results of their cross-industry survey of world

Full story

The future is here. Those hand-held devices that have been wished for, written about for decades and portrayed in movies and on TV (think Star Trek, for example) are here. And not only are they here, they’re usurping the PC in rapid order. MoovWeb recently released a Post-PC Infographic that describes a so-called “Post-PC Revolution,” which has

Full story