Telehealth is becoming more mainstream. As it does so, consumers are embracing it more. In fact, according to a new survey, many patients would be willing to see a new doctor if their current provider did not provide video visits.

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According to a recent survey, many providers think that tools (such as wearables, smartphone apps and online patient portals) to increase patient engagement are beneficial. However, these tools aren’t being widely used because of the cost.

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By closely tracking data patterns from wearable devices, it may be possible to detect when a person is getting sick, according to new research from PLOS Biology.

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In May of 2016, the El Paso Times published a series of articles detailing the extent of liver disease in the El Paso-area Hispanic population. This led The Hospitals of Providence, an El Paso-area health system to collaborate with the newspaper and a gamification software company to develop an online trivia game focused on liver disease.

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Most organizations know that it’s no longer “customer service”—it’s “customer experience.” With the advent of multiple channels to reach and engage with customers, it has become imperative for organizations to develop and implement a seamless customer experience (CX) across all those channels.

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Last month, we looked at ways that healthcare organizations are working on transportation options to improve patient attendance for non-emergency appointments. This month, we will look at how healthcare organizations are working with hospitality organizations to improve patient experience with on-campus or nearby housing options for patients and their families.

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Health- and medical-related apps have proliferated over the past several years. While many apps are developed and distributed by reputable organizations, not all of them are. And even when the intent for the app is good, the app may not be very useful or effective.

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As marketers, we all have a lot on our plates. If only there was a way to be more efficient and effective. A recent article makes the case for using editorial operations as a guideline for improving marketing operations.

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Healthcare organizations strive to provide the best possible service for their patients. However, the best people, facilities and equipment mean little when the patients cannot get to them. A 2005 study found that 3.6 million Americans (including almost 1 million children) miss or delay medical care due to transportation problems, causing a financial waste of $150 million.

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Everybody is on Facebook. And for good reason, as an overwhelming majority of social marketers say that Facebook provides the best ROI among social media platforms. While ROI can vary among industries and brands, it’s still a good bet that Facebook is worth your time. How can you ensure that your efforts will be effective?

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As we enter into a new year, it’s helpful to have an idea of what to expect moving forward. SEO is one of many components of an effective marketing strategy. Econsultancy talked with several experts to get their impressions of what the 2017 SEO landscape might look like.

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Consumers have become accustomed to convenience, quality and finding good deals when making purchases, whether in person or online. They can even shop for and buy a car online and have it delivered to their door. While this level of consumer experience is becoming the standard in most industries, healthcare is lagging behind in its investment in consumer-focused programs.

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The demand for video content has increased over the past several years. If your organization’s digital strategy doesn’t include an emphasis on video content, you are missing out on a large segment of internet users.

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In the 2018 “State of the CIO Survey,” CIO magazine found that only 42% of survey respondents had budget earmarks specifically for marketing technology product and service investments. While 42% seems high, it also means that over half of the respondents were notbudgeting for technology.

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You want more content. You need more content. You want more blogs, more video, more product/service related information. But where the heck is it?

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Mary Meeker recently released her 2018 Internet Trends report. Here are some highlights from that report.

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In a recent meeting with a group of tech journalists, Instagram went into specific detail about its algorithm—how their system works and how users benefit.

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The latest in digital technology is on display at the brand-new Hassenfeld Children’s Hospital-34th Street in New York City. The new hospital is part of NYU Langone Health.

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At the recent Healthcare Marketing & Physician Strategies Summit in Salt Lake City, Kathy Divis, President, Greystone.Net, and Kelly Faley, Vice President, Web Strategies & Customer Contact Centers at Sharp Healthcare, spoke about the importance of MarTech to the next generation marketing operation.

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Your organization’s online reputation matters. A lot. If you are trying to make the argument in favor of improving your online reputation efforts, here are some statistics from inboundMd to help you out.

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