Mining for data focused on what age your visitors are and how they behave online allows you to better pinpoint how each generation steps into the customer journey and which touchpoints you need to establish to meet them there.

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If you’re not interacting with Alexa, Siri or Google Assistant on a regular basis, you’re about to join what is soon to be the minority of people who haven’t yet gotten on the voice technology train. For marketers, voice is the latest “new frontier” to be added to their digital marketing strategy.

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Read about a chat with Marketing Prof's Ann Handley and her "badaxe" take on marketing.

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Of all the occupants of the C-suite, probably none has been more customer-focused than the chief marketing officer. However, with the rise of consumerism and laser focus on customer experience, it has become more imperative for the CMO to work across the organization to guide the business.

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Do you ever think about your website’s impact on how visitors feel about your brand? Or how that “brand feeling” impacts their interactions with your facilities, physicians and services? Do you monitor the voice of your customers? Many times, your website is a consumer’s first brand impression of your organization and that experience can help or hinder the relationship.

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There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.

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Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.

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As voice technology becomes more prevalent, the opportunities for businesses to leverage the technology for various purposes are growing. Healthcare is an industry where voice technology can be beneficial, so Amazon has big plans for integrating voice technology into healthcare.

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Gen X – the generation between Boomers and Millennials – has its own attributes that are partly Boomer and partly Millennial. Earlier this year, eMarketer spoke with various thought leaders on demographics to ascertain how Gen Xers use devices and their attitudes on marketing.

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In this sponsored article from Coffey Communications, learn how a content audit can help give you a sense of how your content is performing, show you areas of success and offer insights for places where you could be doing better.

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As voice technology becomes second nature for personal use, consumers are starting to expect businesses to offer the same convenience for their consumer interactions. But wait – how many people are actually using voice technology in the US?

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The release of Mary Meeker’s annual internet trends report is always highly anticipated. This year was no different. Many of the trends Meeker identified for 2019 can be traced to 2 factors: increased competition and new regulatory barriers.

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Decreasing expensive medical interventions while improving patient outcomes is a worthy goal for any healthcare provider. A recent study from Kaiser Permanente found that access to mHealth resources helped meet these goals by improving the care management and general health of patients.

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Staying in the know and leveraging industry data to your advantage is important. If done well, keeping up with trends of the moment can, in fact, show that you’re more relevant and savvier to today’s needs than others who aren’t paying as much attention, which can reflect well on overall brand perception around modern healthcare.

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Each day, marketing is becoming a more integral part of operations, because marketing and operations roles are intertwined, with the mutual interdependence of the functions continuing to grow. For this reason, MarCom has become MarTech – a blend of marketing and technology.

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As marketing technologies continue to innovate and evolve, so does the manner in which marketing is done. What worked well a couple of years ago may no longer get the same results. Let’s take a look at four trends that are making an impact on marketing efforts now and into the next couple of years.

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Podcasting is increasing in popularity, and ad revenue from podcasting is increasing as a result.

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Consumers are now using their mobile devices more than they're watching TV.

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If your organization has a social media presence – and what organization doesn’t have one these days? – what are you doing to keep your audience engaged?

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The increasing prevalence of smartphones means that mobile access to the internet and social media is proliferating. It is predicted that mobile access to social networks will exceed computer access in 2019.

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