A summary of a session presented at HCIC19 by Drew Diskin (Virtua Health) and Melinda McDonald (Greystone.Net) titled "Daring to Put Data at Decision Points."

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A summary of a session from HCIC19 titled "Delivering on the Promise of an Empowered Digital Experience," presented by Jeremy Rogers (IU Health) and Brian Gresh (Loyal).

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Learn how HCIC19 can help you find answers to your healthcare CRM questions.

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Healthcare marketers can all agree the patient journey concept dominated a lot of conversation in 2018 and 2019. There’s no denying this theme was effective in forcing healthcare marketers to think differently about how patients interact with them online. But – once marketers know the patient journey has changed, what’s next? ReachLocal discusses today's patient journey.

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Search engine optimization (SEO) is a worthwhile investment for your healthcare organization. But choosing an agency to help you with SEO can be challenging. This article from Coffey Communications walks you through what to expect from an SEO agency.

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With the exceptions of Snapchat and Instagram, millennials and Gen Z are moving away from the major social media platforms.

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The senior population could definitely benefit from improved access to health care that comes from telehealth options, yet this group has not yet embraced telehealth. A poll from the University of Michigan found that seniors still prefer in-person visits with their care providers.

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Ad spending on social media is expected to exceed ad spending on print media for the first time this year.

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Online reviews have become an important factor in consumer shopping choices. A consumer’s opinion of a brand is often shaped by these reviews. But it’s not just the review that affects consumers – it’s also what a brand does with those reviews.

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Learn about the Pre-Conference Sessions that will be held prior to the start of the 23rd Annual Healthcare Internet Conference (HCIC) in Orlando on November 4, 2019.

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Greystone.Net's Mike Schneider shares 5 reasons you don't want to miss #HCIC19.

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Mining for data focused on what age your visitors are and how they behave online allows you to better pinpoint how each generation steps into the customer journey and which touchpoints you need to establish to meet them there.

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If you’re not interacting with Alexa, Siri or Google Assistant on a regular basis, you’re about to join what is soon to be the minority of people who haven’t yet gotten on the voice technology train. For marketers, voice is the latest “new frontier” to be added to their digital marketing strategy.

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Read about a chat with Marketing Prof's Ann Handley and her "badaxe" take on marketing.

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Of all the occupants of the C-suite, probably none has been more customer-focused than the chief marketing officer. However, with the rise of consumerism and laser focus on customer experience, it has become more imperative for the CMO to work across the organization to guide the business.

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Do you ever think about your website’s impact on how visitors feel about your brand? Or how that “brand feeling” impacts their interactions with your facilities, physicians and services? Do you monitor the voice of your customers? Many times, your website is a consumer’s first brand impression of your organization and that experience can help or hinder the relationship.

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There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.

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Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.

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As voice technology becomes more prevalent, the opportunities for businesses to leverage the technology for various purposes are growing. Healthcare is an industry where voice technology can be beneficial, so Amazon has big plans for integrating voice technology into healthcare.

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Gen X – the generation between Boomers and Millennials – has its own attributes that are partly Boomer and partly Millennial. Earlier this year, eMarketer spoke with various thought leaders on demographics to ascertain how Gen Xers use devices and their attitudes on marketing.

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