While most CMOs claim that AI is a priority for their organization, many also say that their organizational infrastructure and/or budget is insufficient to support the desired level of AI technology.

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Google has made updates to its various Google Ads platforms to improve the AI search process.

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New data from Gartner shows that while consumers like the speed of AI for finding quick answers, they are mistrustful of the information provided by AI.

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With Google's new AI Assistant, AI visibility is becoming measurable.

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Americans are increasingly interested in digital apps and devices to help manage their health and wellness. And they intend to continue using these digital tools into the next decade.

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Building relationships with the finance team and treating them more like a partner rather than a gatekeeper can help with acquiring new products and equipment.

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Because of Snapchat's popularity for finding health and wellness info, this may be an opportunity for marketers to connect with that audience.

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As part of the Health Tech Ecosystem launched by CMS last year, a new slate of health tech tools has been released to aid in data interoperability and patient access to health information.

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With Gen Z becoming attracted to lower-priced streaming ad tiers, there may be an opportunity for marketers to engage this group.

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Is your brand being negatively impacted by AI-generated search results? Read about strategies to counteract it.

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Read about what the staff of Greystone.Net are reading, watching, and listening to.

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A new suite of AI agentic tools from Amazon Web Services (AWS) is available to assist healthcare organizations with freeing up staff from administrative tasks like patient scheduling and medical data summaries.

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If you have noticed changes in your organization’s social media metrics, new data from Buffer can help you understand what’s going on.

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But no matter how many changes come along, marketers would be wise to rely on established principles. Here are five fundamental principles to consider when planning marketing strategies.

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Meta has acquired Manus and is offering their AI tools to Meta marketers.

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Re-evaluate your team’s workflow and create a system to tame your content chaos beast.

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Read about how Major Health Partners is winning star ratings with its Google search strategy.

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Considering that less than half (44%) of marketers think their content is driving conversions, maybe what your organization needs is not more content but less content that is more focused on what’s really important to your organization.

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AI has made a definite difference in marketing roles and how marketing teams look.

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A recent study by Semrush found a major structural shift occurring in the job market for content marketers, as top and bottom layers of staffing expand and middles layers contract.

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