The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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An overview of the 2025 Healthcare Interactive Conference (HCIC).
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In this article from Fathom, learn about three strategic shifts you can make to evolve your paid media approach and drive real growth.
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Read about why you should make email a major part of your marketing strategy.
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Social media ad campaigns need to be informed with the latest trends and topics. Read about how to find this information.
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What Benefits Are CMOs Looking for with AI?
Sep 26, 2025
A recent survey found 5 benefits that CMOs expect from AI.
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Read about an overview of the 2025 HCIC with Greystone.Net's Kathy Divis and other healthcare marketing leaders.
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Are You Struggling with These 3 MOps Bottlenecks?
Aug 30, 2025
Read about opening up MOps bottlenecks.
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Don’t Make These 5 Mistakes in Marketing Budget Allocation – And How to Spend More Wisely
Aug 30, 2025
Read about 5 budget allocation mistakes and how to avoid them.
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Meta: Improving Ad Performance with AI
Aug 30, 2025
Meta recently offered information on improving ad performance with AI tools
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GPT-5 and HIPAA Compliance
Aug 30, 2025
The new release of GPT-5 is being touted as a boon for healthcare use, but privacy and HIPAA compliance is a concern.
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Connect with Consumers on Their Mobile Phones
Aug 30, 2025
Read about mobile advertising via paid app subscriptions.
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HCIC25 Keynote Speaker Spotlight: How to Build a Long-Lasting Career as a Hospital Marketer
Jul 28, 2025
Read about our conversation with HCIC25 Keynote Speaker David Feinberg.
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Read a conversation with Michelle Edelen, one of the keynote speakers to be presented at HCIC25 in Las Vegas in November.
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Email Marketing: Have Conversations, Not Campaigns
Jul 28, 2025
Your email marketing strategy probably needs to be updated. Read more about using email conversations and not campaigns.
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How will advertising agencies and budgets look in the near future with increased use of AI?
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How CMOs Handled H1 2025; What’s Up for H2?
Jul 28, 2025
CMOs and management of 2025 H1 and H2.
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We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.
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How to Become a Better Contact Center Leader
Jun 24, 2025
At the 34th annual Healthcare Contact Center Times conference in Atlanta this June, Kathy Divis, Greystone.Net president, and her long-time friend, Danny Fell, SVP of Health, BVK, had a heartfelt discussion about what it means to be a leader.
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CMOs Struggle with Budgets in 2025
Jun 24, 2025
CMOs are having to take a hard look at their budgets for 2025.
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Call Center Voice AI Improves Patient Experience
Jun 24, 2025
Using an AI tool can improve effectiveness of call centers.
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