
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.
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How to Become a Better Contact Center Leader
Jun 24, 2025
At the 34th annual Healthcare Contact Center Times conference in Atlanta this June, Kathy Divis, Greystone.Net president, and her long-time friend, Danny Fell, SVP of Health, BVK, had a heartfelt discussion about what it means to be a leader.
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CMOs Struggle with Budgets in 2025
Jun 24, 2025
CMOs are having to take a hard look at their budgets for 2025.
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Call Center Voice AI Improves Patient Experience
Jun 24, 2025
Using an AI tool can improve effectiveness of call centers.
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New 2025 Marketing Roles, Thanks to GenAI
Jun 24, 2025
Adoption of GenAI by marketers means new team roles are needed.
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AI and large language models (LLMs) are increasingly driving search now. Changes in how organic search results are generated mean that marketers need to rethink the metrics they use to measure search results.
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5 Career Tips for Healthcare Digital Marketers
May 26, 2025
Learn five tips for newcomers to the healthcare digital marketing industry from the winner of the 2024 Rising Star Award.
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3 Things Healthcare Marketers Should Stop Doing
May 26, 2025
Read about some tips to lighten your marketing load from a seasoned digital leader.
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Email: An Old Dog With Many Valuable Tricks
May 26, 2025
Email is your top tool for keeping customers for the least cost. Learn more to best use it.
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AI is Here. Is Your Attitude Ready for It?
May 26, 2025
Successful AI implementation requires a change in attitude along with the technology.
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How to Get More Bang from Your Social Spend Bucks
May 26, 2025
Try some ideas to improve your social ad results.
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Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.
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New Healthcare AI Tools for Google Cloud
Apr 26, 2025
Google Cloud has added more AI tools for use with healthcare digital platforms.
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Ads on Sports Audios Shown to Be Effective
Apr 26, 2025
Advertising on sports podcasts and radio shows is an effective marketing strategy.
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More People are Sharing Their Location
Apr 26, 2025
New data shows that location sharing among digital users is becoming more common.
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Read about the results of the recently-released Healthcare Provider Marketing Innovation Maturity Survey from MERGE and Greystone.Net.
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Read about building other digital channels to bolster your email marketing efforts.
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Make Google’s AI Overviews Work for You
Mar 28, 2025
Learn how to get Google AI Overviews highlight your organization.
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Read about the effects of digital distractions on attention spans and how to respond to shorter consumer attention spans.
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