Jake Poore, who will be a keynote speaker at HCIC in Orlando in October, gives a sneak peek of his presentation on differentiation strategies in an AI world.

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Read about how AI search is changing healthcare marketing and what organizations need to do to stay relevant.

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LinkedIn offers new tips for getting the most effectiveness from your posts.

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The advent of AI into marketing has made a significant impact on the makeup of marketing teams, yet marketing leaders continue to think of their team in more traditional ways.

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The use of AI discovery has changed how the sales funnel works, especially at the top. Read more about how it works.

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A recent survey from U.S. News & World Report evaluated important factors in how people choose their care options for a new health concern.

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On July 15th, 2026, Greystone.Net celebrates its 30th anniversary. Learn about what has made Greystone successful for three decades.

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When Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, watched NASA’s Artemis go to the moon, all she could think about was that this was the most disciplined communications operation she’d ever seen.

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Mayo Clinic has partnered with Microsoft to build an innovative AI model specific to healthcare.

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Meta has made new AI messaging options available to businesses.

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Read about how marketing can get a more involved part in the organization's budgeting process.

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Despite the prevalence of digital marketing, physical marketing remains a viable option.

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Updates to bulk email rules have been announced by Google, Yahoo, and Microsoft.

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While most CMOs claim that AI is a priority for their organization, many also say that their organizational infrastructure and/or budget is insufficient to support the desired level of AI technology.

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Google has made updates to its various Google Ads platforms to improve the AI search process.

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New data from Gartner shows that while consumers like the speed of AI for finding quick answers, they are mistrustful of the information provided by AI.

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With Google's new AI Assistant, AI visibility is becoming measurable.

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Americans are increasingly interested in digital apps and devices to help manage their health and wellness. And they intend to continue using these digital tools into the next decade.

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Building relationships with the finance team and treating them more like a partner rather than a gatekeeper can help with acquiring new products and equipment.

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Because of Snapchat's popularity for finding health and wellness info, this may be an opportunity for marketers to connect with that audience.

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