Three MarTech trends to watch for in 2023.

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In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says will define the rest of this decade.

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Each day, marketing is becoming a more integral part of operations, because marketing and operations roles are intertwined, with the mutual interdependence of the functions continuing to grow. For this reason, MarCom has become MarTech – a blend of marketing and technology.

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A recent report on marketing utilization found that marketers are increasing their use of marketing technology (martech) but are still struggling with certain martech applications.

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"The Journey to MarTech: Developing, Growing and Inspiring Marketing Leaders and Their Teams of Marketers-Scientists” was presented at SHSMD18 by Kathy Divis, President, Greystone.Net; Carla Bryant, EVP at Corrigan Consulting and Megan Yore, Chief Marketing and Communications Officer at Lakeland Health.

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At last month’s SHSMD Connections conference, Kathy Divis and Karen Corrigan presented a session on “MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond.” Kathy is President of Greystone.Net and Karen is CEO at Corrigan Consulting.

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