Check out the updated TikTok Academy to help you with your TikTok campaigns.

Full story

Gen Z spends time on digital video but they also use social networks.

Full story

Media ad spend looks to remain healthy for 2024 and 2025.

Full story

New options for ad placement within Google TV's connected TV network (CTV) will provide a way for brands to expand their campaign reach.

Full story

Digital ad revenues are continuing to increase.

Full story

It’s not easy to keep up digital media trends, but CMOs need to devote an effort to staying on top of them.

Full story

With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use.

Full story

Digital ad spend is expected to comprise almost 72% of total ad spend for 2022. Learn more in this article.

Full story

For the first time, the percentage of streaming viewers surpassed that of broadcast and cable viewers in July of 2022.

Full story

Streaming services – both ad-supported and subscription – are providing a ripe environment for advertisers as viewers move to CTV.

Full story

Digital marketers need many skills to succeed, both technical skills and soft skills.

Full story

Most marketers understand they should have a digital-first approach when it comes to TV/video ads, but they often still cling to certain myths regarding linear TV.

Full story

Since its creation in 2005, YouTube has ruled the world of video content. No other platform has come close to YouTube’s dominance. But the video platform has a challenger knocking at the door: TikTok.

Full story

Despite the steady increase in people “cutting the cord” and the continued decline of cable/satellite TV viewers, over-the-top (OTT) ad spending only accounts for 3% of total digital spend per month.

Full story

Five ways to get your digital front door to fulfill the digital experience for your visitors.

Full story

Consumers who were demanding “digital everywhere” well before the pandemic continue to expect an enhanced digital experience from the organizations they interact with.

Full story

Twitter has updated its ad offerings to make it easier for brands to set up and manage their Twitter promotions.

Full story

US adults continue to increase the amount of time they spend on mobile devices.

Full story

Marketers have jumped on the personalization band wagon in a big way. But, according to a recent survey by Adobe, they are struggling to meet the content demand created by increasingly personalized content.

Full story

The use of voice technology is quickly becoming the norm. Is your organization ready for bringing voice into your marketing strategy?

Full story