The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Can Your Hospital Win in a Zero Click World?
Aug 26, 2026
95% of enterprise GenAI initiatives deliver no measurable return. John Davey of Mount Sinai Health System discusses how his organization is working on this.
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AI Discovery Changes Top of Funnel
Jul 30, 2026
The use of AI discovery has changed how the sales funnel works, especially at the top. Read more about how it works.
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Identifying AI-Driven Traffic with GA4
May 28, 2026
With Google's new AI Assistant, AI visibility is becoming measurable.
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Stay True to Marketing Fundamentals
Mar 28, 2026
But no matter how many changes come along, marketers would be wise to rely on established principles. Here are five fundamental principles to consider when planning marketing strategies.
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Meta Offers New AI Tools for Marketers
Mar 28, 2026
Meta has acquired Manus and is offering their AI tools to Meta marketers.
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CTV and AI Partner to Optimize Campaign Performance
Jan 25, 2026
Connected TV (CTV) and AI together offer greatly enhanced opportunities for targeted marketing performance.
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Improve Performance with Flywheel Marketing
Oct 29, 2025
A panel of marketing CMOs at a recent Advertising Week conference discussed a flywheel marketing strategy that makes more sense than the traditional marketing funnel, because it emphasizes continuous customer interaction and satisfaction to fuel a self-sustaining cycle of growth.
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Meta: Improving Ad Performance with AI
Aug 30, 2025
Meta recently offered information on improving ad performance with AI tools
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Connect with Consumers on Their Mobile Phones
Aug 30, 2025
Read about mobile advertising via paid app subscriptions.
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How CMOs Handled H1 2025; What’s Up for H2?
Jul 28, 2025
CMOs and management of 2025 H1 and H2.
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Ads on Sports Audios Shown to Be Effective
Apr 26, 2025
Advertising on sports podcasts and radio shows is an effective marketing strategy.
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Read about building other digital channels to bolster your email marketing efforts.
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Read about the effects of digital distractions on attention spans and how to respond to shorter consumer attention spans.
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TikTok Academy Updated
Nov 20, 2024
Check out the updated TikTok Academy to help you with your TikTok campaigns.
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Finding Gen Z
Jul 26, 2024
Gen Z spends time on digital video but they also use social networks.
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Media ad spend looks to remain healthy for 2024 and 2025.
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Connected TV Ads: New Options from Google
Jun 28, 2024
New options for ad placement within Google TV's connected TV network (CTV) will provide a way for brands to expand their campaign reach.
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Digital Advertising Continues to Grow
Sep 27, 2023
Digital ad revenues are continuing to increase.
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CMOs: 7 Digital Media Trends to Consider
Jul 25, 2023
It’s not easy to keep up digital media trends, but CMOs need to devote an effort to staying on top of them.
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5 Growing Trends for AI Use
Jan 27, 2023
With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use.
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