Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.

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At HCIC in Austin, Penn Medicine and Fathom representatives discussed their use of AI tools to transform campaign planning, optimization and measurement — without sacrificing personalization or overspending their campaign budget.

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CMOs are finding more responsibilities on their plates.

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Read a summary of Laura Kuechenmeister's presentation, "You Don't Need a Large Team to Build an Effective Content Strategy" From HCIC23 in Los Angeles.

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A recap of an HCIC23 session on podcasting.

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To stay ahead of the game, you need a powerhouse digital marketing team that'll make even the tech giants like Apple, Amazon and Google green with envy.

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On average, mobile app users are choosing favorite apps and downloading fewer apps overall.

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Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.

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Statistics showing a snapshot of the US podcast listening audience.

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Leaders from two top health systems recently offered their views on their plans to meet upcoming challenges and how their roles have evolved into an essential piece the overall digital strategy of health systems.

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Is social media dying?

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Has AI arrived full force in MarTech? Although its use has advanced over the past few years, is it ready for prime time?

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Gen Z is now the young adult generation. So how does this affect your marketing strategy?

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While consumers want personalized ad experiences, they don’t want their privacy to be compromised.

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How quickly a brand can scale digital solutions contributes greatly to its success in digital marketing and is a reflection on the brand's digital leadership.

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With budget season quickly approaching for many organizations, here are four key digital marketing roles that could position your team for future success.

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After the extended Facebook outage of October 4, 2021, it is important to have a plan when social media outages occur. Here are some steps you can take when the next outage occurs.

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With so many routine transactions that once were in-person events now occurring digitally, it is more important than ever to heed what customers want. This requires a team with emotional intelligence.

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Research finds five shifts in digital marketing strategy that can guide successful marketing efforts in 2021 and beyond.

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Research over the past several years has found that social media does not provide the “bang for the buck” that most people think it does.

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