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More People are Sharing Their Location
New data shows that location sharing among digital users is becoming more common.
Location sharing is becoming more common, especially with Gen Z, as people look for ways to stay connected. A recent study found that just over 40% of US adults have shared their location with at least one person.
Additional data from CivicScience showed that:
- 65% of Gen Z share their location, with millennials and Gen X sharing less at 45% and 42%, respectively.
- A larger number of people (61%) share with multiple people than with just one person (39%).
- 52% of people share their location with their partner or spouse, although 20% said they weren’t comfortable with doing so.
- Location sharing with friends is more common than with parents or roommates.
- Almost half (46%) of adults who say they feel lonely share their location with an individual, but only 31% of those who are not lonely or are rarely lonely do so.