This article was written by Jessica Levco, Healthcare Writer & Event Strategist.

Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, knows just how busy healthcare marketers are. She’d like to give you permission to take these things off your plate: 

1. Stop relying on Steering Committees

There are too many committees for everything, Landis says. “Because we’re doing all these meetings over Zoom, we’re answering emails while the meeting is going on.” Here’s the fix: Create partnerships with key stakeholders who have decision-making authority and can move projects forward without endless approval cycles.

2. Stop sitting in your office

Landis encourages her staff to get out of their comfort zone and spend time in the clinical environment. “Sit in waiting rooms, physician practices and the ER,” Landis says. “Don’t rely on surveys and reports. Find out first-hand what the pain points are.”

3. Stop endless pilots that never scale

Landis thinks pilot programs are a waste of time, energy and effort. “You wind up having a pilot, but you can’t kill the pilot — even if it’s not working because it’s not scalable,” Landis says. “Instead, commit to solutions that have a clear path to scaling across the organization if successful, and a clear endpoint if they’re not.”