This article was written for Greystone.Net by Jessica Levco, Healthcare Writer & Event Strategist. 

#HCIC25 will be packed with sessions on the latest advancements in AI, digital marketing, patient acquisition strategies and so much more.

But when we were putting together our agenda, we realized we were missing something: a pep talk.

That’s why we asked Michelle Edelen, a highly sought-after speaker and executive leadership coach, to deliver her keynote presentation, “Activate Your Excellence: 4 Strategies to Move from Average to Awesome” on Nov. 12.

With all the pressures facing hospital marketers today, Edelen says it’s easy to fall into cycles of negative self-talk and limitation-focused thinking. She wants to help people flip that script.

“Your inner excellence is all of your gifts, abilities, skills, knowledge, talent and all of those things inside you,” Edelen says. “When you awaken them, they will work for you. But the challenge is that most people focus on what they lack, rather than what they possess.”

Edelen’s methodology centers on her four-step F.L.O.W. model:

• Faith: Build confidence in yourself and knowing your identity.
• Leverage: Use what you already have, instead of focusing on deficits.
• Opportunities: Optimize your current situation.
• Wisdom: Apply the knowledge and experience you’ve gained.

“When we don’t leverage what we already have, we think of ourselves in a more diminished manner,” Edelen says.

Her “Define It, Decide It, Do It” approach breaks personal development into manageable steps: define what specific work you need (building confidence, gaining skills, etc.), decide to put forth effort to become better and then take action by owning and activating your inner excellence.

One of the most practical aspects of Edelen’s approach acknowledges that not everyone will support your growth journey.

“You can only control the pieces that you can control,” Edelen says. “You have to learn where you start and stop.”

Perhaps most encouraging is Edelen’s belief that individual transformation creates positive organizational change.

“As you are waking up your inner excellence, that will come through in how you communicate, interact with your peers and leadership teams,” Edelen says. 

Edelen says she wants her presentation to be inspirational and interactive, engaging the audience in self-discovery rather than just delivering information.

“I want you to feel like you can do something,” Edelen says. “The goal of this presentation is to help attendees make forward momentum.”

Register today for #HCIC25 to be held November 9-12, 2025 at Caesars Palace in Las Vegas, Nevada.