To simplify the path to search results, Google has made updates to its various Google Ads platforms. The goal is to smooth the interactions between AI agents and purchases, as well as connect with Gemini’s agentic marketing capacities to create more seamless campaign creation, management, and reporting. 

New and updated Google tools include:

• Ask Advisor will be available later in 2026. This tool will be a unified point of entry for in-product agents across Google Ads, Good Analytics, Google Marketing Platform, and Google Merchant Center. By communicating with each other in the background, the various agents create a continuous intelligence stream.
• Asset Studio is being updated with additional horsepower from Gemini Omni for asset generation. Marketers can upload their marketing goals and briefs into Asset Studio to create high-quality text, image and video assets at one time.

In addition to the tools, Google has updated its search experience which makes AI a higher priority using customizable information agents.