Learn about addressing increased competition and the demand for more personalized relationships with greater focus on the wants and needs of key target audiences from a new white paper from MERGE, LeadSquared and Greystone.Net.

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This article is based on a Hello Healthcare podcast interview featuring Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, Chief Marketing Officer at Actium Health.

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CDPs, CRMs and Data Warehouses as explained by The Hileman Group.

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Learn how HCIC19 can help you find answers to your healthcare CRM questions.

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Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.

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"What's the value of marketing?" Learn how Lehigh Valley Health Network's marketing team responded when their CEO asked this question.

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Healthcare marketers are eager to learn more about CRMs, as shown in an engaging session at last fall's HCIC. Read about an opportunity to dig deeper into CRMs with your peers!

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A recap of a concurrent session on healthcare CRM from the 21st Annual Healthcare Internet Conference held in Austin, TX October 23-25, 2017.

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Meet the faculty for the 2nd Annual CRM Conference to be held in Chicago in March, 2017.

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What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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Read Neil Mammele's perspective on the recent #HCIC16 and his top 4 takeaways.

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In an effort to improve customer service, many marketers are spending 2% to 3% more on CRM solutions over brand marketing efforts. Is your organization in alignment?

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As we’ve covered briefly in our GreyMatters e-newsletter over the last few months, the era of Big Data is upon us. Have you wondered where marketers stand on the Big Data topic? While not healthcare specific, some answers to those questions are available. Recently, the CMO Council and SAS published results of their cross-industry survey of world

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