The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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A new Alexa skill can help with patient care in hospitals.
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A new survey found that the word “told” is most often associated with negative hospital reviews, while the words “great” and “friendly” are linked to positive reviews.
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Learn How to Talk to Your CEO
Apr 2, 2018
"What's the value of marketing?" Learn how Lehigh Valley Health Network's marketing team responded when their CEO asked this question.
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Talking CRM in Portland, Oregon
Feb 6, 2018
Healthcare marketers are eager to learn more about CRMs, as shown in an engaging session at last fall's HCIC. Read about an opportunity to dig deeper into CRMs with your peers!
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What Your Hospital Can Learn from Retailers
Jan 3, 2018
Applying retail best practices to healthcare.
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A Spirited, Lively Discussion About CRMs
Nov 10, 2017
A recap of a concurrent session on healthcare CRM from the 21st Annual Healthcare Internet Conference held in Austin, TX October 23-25, 2017.
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What Millennials Really Want From Your Hospital
May 10, 2017
Ways for your healthcare organization to start talking to millennials.
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Wheaton Franciscan Healthcare added videos of their physicians to their website to give an added dimension for consumers searching for physicians.
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Making the Right CMS Decision: Greystone Can Help
Jun 23, 2016
After going through the long, arduous and expensive process of choosing a CMS and getting it up and running, the last thing the folks in the C-suite want to hear is “Oops! I think we picked the wrong CMS!” Especially if, prior to the selection being made, someone in the C-suite said, “I don’t care which solution we pick, just pick one and let’s get on with it so we don’t delay our new Web site any longer!!”
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