The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • 3 Ways to Improve Your Healthcare Call Center During COVID-19

    Apr 09, 2020
    Information for using your healthcare organization's call center during COVID-19.

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  • The Day After Tomorrow: Staying Relevant in the Contact Center Space

    Dec 10, 2018
    Kathy Divis, President of Greystone.Net, recently keynoted at the annual LVM Users' Conference on the future and continued relevance of the healthcare contact center. Here is a summary of her remarks.

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  • The Evolving Healthcare Call Center: Speech Highlights

    Aug 09, 2018
    At last month’s 29th Annual Healthcare Call Center Conference in Salt Lake City, Kathy Divis, President, Greystone.Net, presented “On the Web: Self-Scheduling, the Patient Portal and Finding a Doctor – What This Trend Means for You.”

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  • Call Center Update: What Does the Future Hold?

    Jul 26, 2016
    Last year, we published a three-part blog series* that talked a lot about the future of call centers. Much has been said over the past years about the “death” of call centers, but so far, emerging technologies (e.g., VoIP technology, Web/voice integration, etc. ), updated digital marketing strategies (e.g. CRM platforms, etc.) and healthcare’s movement toward ACOs,

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  • Join the Healthcare Internet Hall of Fame’s Board of Judges

    Feb 11, 2015
    Since 2011, the Healthcare Internet Hall of Fame (HIHOF) has honored the “best of the best” in our industry. Individuals, organizations, and products have all received recognition from HIHOF. The inductees each year are chosen by a Board of Judges, comprised of a select group of individuals who are chosen to serve two-year terms and are responsi

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  • Preserving History with the Healthcare Internet Hall of Fame

    Jan 26, 2012
    Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t

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