
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Leaders from two top health systems recently offered their views on their plans to meet upcoming challenges and how their roles have evolved into an essential piece the overall digital strategy of health systems.
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US Digital Ad Spend Continues to Increase
Nov 18, 2022
Digital ad spend is expected to comprise almost 72% of total ad spend for 2022. Learn more in this article.
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Gen Z is now the young adult generation. So how does this affect your marketing strategy?
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Podcasts have become more and more popular over the past few years. A new study looked at trends related to podcast audiences.
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Redesigning Your Website? Don’t Forget UX!
Nov 15, 2021
When prioritizing the necessary expenses of a redesign project, don’t let UX fall to the bottom of the list.
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Are Pandemic Marketing Changes Here to Stay?
Oct 14, 2021
Will the marketing changes in digital strategy necessitated by the pandemic be permanent?
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In a world where most industries offer fast and efficient technology for everything from shopping to paying bills to enrolling in college, healthcare still lags behind.
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Design Concerns: Being Inclusive
Oct 24, 2018
At the recent Connected Health Conference in October of this year, several sessions spoke to the importance of inclusive design in connected health solutions.
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