How are marketers responding to the loss of third-party cookies?

Despite the steady increase in people “cutting the cord” and the continued decline of cable/satellite TV viewers, over-the-top (OTT) ad spending only accounts for 3% of total digital spend per month.

Here are some of the top trends to consider as you work on your marketing plans for 2022.

From Kyruus: Results of a poll taken a year into the pandemic looking to gain a deeper understanding of its impact on consumer decision making.

Podcasting continues to increase in popularity and 2020 – the pandemic year - put that increase into warp drive. Read more to find some recent podcasting statistics.

Learn about the effect of coming changes to Apple's IDFA.

In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says will define the rest of this decade.

The results from Wave 2 of the survey on the effects of the COVID-19 pandemic on healthcare marketing and marketers were recently released. This survey illustrates how healthcare marketing is changing and evolving in the face of the viral pandemic.