Gen Z's growing population is important to marketers. Read about insights into their buying behavior.

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Marketing has undergone a lot of rapid change. Here are ideas for managing that change.

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Report: In-app video ad spending is increasing quickly.

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In light of all the many and rapid changes, how should a marketer plan to adapt and thrive in the coming years?

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Google recently announced the rollout of its Gemini AI model in Google Ads.

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For advertising, AI is used more for productivity than creativity.

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The US Department of Health and Human Services (HHS) recently rolled out a far-reaching rule to address healthcare AI concerns.

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At HCIC23, several sessions were devoted to the topic of AI. Here is a summary of what was discussed in those sessions.

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Here are three digital advancements to keep in mind for 2024 marketing planning.

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Marketers have seen the potential uses for AI in their marketing efforts, but many are proceeding slowly in adopting it.

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Generative AI use in its first two years will outstrip that of both tablets and smartphones in their first two years.

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Over half of US social network users will be millennials and Gen Z by 2027.

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Although it’s too soon to predict Threads’ eventual success – or failure - here are some things to keep in mind about this new social media platform.

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It’s not easy to keep up digital media trends, but CMOs need to devote an effort to staying on top of them.

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Google Ads will soon offer generative AI tools for its advertisers, according to an announcement earlier this year.

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Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.

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Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.

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Leading marketers share their thoughts on what marketing will look like in 2033.

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An analysis of 2022 YouTube content and creators by Think with Google identified three trends that marketers can use for inspiration as they work to bolster their content strategies.

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2022 was tough for marketers, primarily due to the economy and 2023 may not be any better.

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