GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

3 YouTube Trends to Consider in Your Marketing Strategy

Jan 27, 2023

An analysis of 2022 YouTube content and creators by Think with Google identified three trends that marketers can use for inspiration as they work to bolster their content strategies.

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Uncertainty for CMOs in 2023

Dec 14, 2022

2022 was tough for marketers, primarily due to the economy and 2023 may not be any better.

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Emojis in Workplace Communications: Thumbs Up or Down?

Nov 18, 2022

Is there really a generational divide over emojis in business communications? Read about a survey on the subject.

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What Will Marketing Look Like in 2032?

Oct 25, 2022

Six industry leaders predict marketing's future.

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AI in MarTech: Still on the Way or Already Arrived?

Oct 25, 2022

Has AI arrived full force in MarTech? Although its use has advanced over the past few years, is it ready for prime time?

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Marketing Strategies without Cookies

May 22, 2022

How are marketers responding to the loss of third-party cookies?

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OTT Ad Spend Continues to Grow

Mar 17, 2022

Despite the steady increase in people “cutting the cord” and the continued decline of cable/satellite TV viewers, over-the-top (OTT) ad spending only accounts for 3% of total digital spend per month.

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Marketing Trends for 2022

Jan 20, 2022

Here are some of the top trends to consider as you work on your marketing plans for 2022.

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