The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • Health System Works to Harness the Data Beast

    Dec 15, 2023
    A recent report found that on average, hospitals produce as much as 50 petabytes of data each year (that’s over 50K terabytes of data!). And almost of that data (97%) goes unused or untapped. Read how one system is working to harness its data.

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  • Tips for Building a Successful Analytics Team

    Aug 24, 2022
    Data is very important to achieving and maintaining the leading edge among competitors. Assembling a strong team of data analysts is a crucial part of digital transformation.

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  • Social Media Use by Age Group

    Aug 08, 2018
    According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.

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  • Learn How to Talk to Your CEO

    Apr 02, 2018
    "What's the value of marketing?" Learn how Lehigh Valley Health Network's marketing team responded when their CEO asked this question.

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  • Preserving History with the Healthcare Internet Hall of Fame

    Jan 26, 2012
    Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t

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  • Mobile, Strategy and Cars - Oh My!

    Jan 13, 2012
    The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and co

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  • Are QR Codes relevant for YOUR mobile strategy?

    Oct 05, 2011
    The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

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  • Health Content - Is It Filler or Is It Fundamental to Your Web Strategy?

    May 12, 2010
    Health content is essential to the success of a hospital’s Web site. If a patient or user is searching for information on a particular diagnosis or treatment but are unable to find relevant information on your Web site, they will not only visit another site, but their experience may also leave a lasting negative impression of your organization. As

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