Some healthcare organizations continue hitting roadblocks when it comes to the importance of investing in better digital experiences and tools as well as how to align internally on those efforts. -- Content supplied by Modea.

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To stay ahead of the game, you need a powerhouse digital marketing team that'll make even the tech giants like Apple, Amazon and Google green with envy.

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On average, mobile app users are choosing favorite apps and downloading fewer apps overall.

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Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.

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What if we could harness real-time human feedback to build a roadmap that meets consumers where they are today, not where they were a few months or years ago?

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Streaming services – both ad-supported and subscription – are providing a ripe environment for advertisers as viewers move to CTV.

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Digital marketers need many skills to succeed, both technical skills and soft skills.

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Now is the time to evaluate your digital footprint alongside your system’s strategic goals. By taking the time to create a roadmap now, you set your organization up for a more predictable, affordable, and successful approach to achieving strategic goals.

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With so many routine transactions that once were in-person events now occurring digitally, it is more important than ever to heed what customers want. This requires a team with emotional intelligence.

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Research finds five shifts in digital marketing strategy that can guide successful marketing efforts in 2021 and beyond.

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This sponsored article from Wellsource uses a case study to discuss how healthcare marketers embrace targeted, personalized communications—and set themselves apart as the provider of choice.

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Twitter has looked at changes in topics and conversation shifts during the COVID-19 pandemic, which can bring insight to your marketing efforts moving forward in the near future.

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As customer digital experience becomes more crucial to brands, organizations are shifting the responsibility for digital experience to dedicated teams, according to a new report from Clicktale.

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As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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