We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.

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Try some ideas to improve your social ad results.

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Learn how to get Google AI Overviews highlight your organization.

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Google Cloud is developing and releasing AI updates related to healthcare.

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Here are some statistics for podcast marketers to consider.

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Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.

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Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.

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Read about healthcare marketing tips from 3 different sessions at HCIC24 in Austin, TX.

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At HCIC in Austin, Penn Medicine and Fathom representatives discussed their use of AI tools to transform campaign planning, optimization and measurement — without sacrificing personalization or overspending their campaign budget.

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This article from Bowstring Studios discusses how to tell great stories.

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Consumer-first orientation is essential to successfully serving our stakeholders and is why an insights-first approach is crucial to healthcare marketing for any organization or service line.

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While virtual healthcare remains popular, usage has stayed flat in the past two years. One reason for the flat usage level may be the availability of virtual services.

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A guide for AI adoption in healthcare marketing.

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Here are steps you can take to stay ahead of the wave of market forces and regulatory requirements combined with rapid evolution of technology.

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Some healthcare organizations continue hitting roadblocks when it comes to the importance of investing in better digital experiences and tools as well as how to align internally on those efforts. -- Content supplied by Modea.

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As generative AI tools are continuing to see increased popularity, Google’s Vertex AI platform has added two new AI models for healthcare use.

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In a hospital or healthcare setting, video content can provide impactful storytelling. See examples provided.

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Powerful mobile devices are transforming how we provide care, and we’re ready to reveal some trends and topics we’ll explore at HCIC.

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Learn about alternatives to GA4 from Reason One.

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Learn about the advantages of attending HCIC23 in Los Angeles in November from MERGE, the Communications Sponsor for HCIC.

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