The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Lights, Camera, Action — Learn How Corewell Health Created Its In-House Video Production Unit

Nov 21, 2022

Learn how one large health system brought its video production capabilities in house, with great success and significant savings.

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Managing One Hospital Blog is a Lot of Work, But How About Managing 28? See How UHS Pulls It Off

Nov 21, 2022

Read about how UHS developed a blog strategy that incorporated all 28 of its facilities across multiple locations and states.

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Creating a TikTok Account? Houston Methodist is Here to Inspire You to Get Started

Nov 21, 2022

From HCIC22: Houston Methodist describes their marketing journey with TikTok.

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Winning Against Disruptors with Digital: 3 Ways to Create a More Consumer-Centric Website

Nov 18, 2022

Industry disruptors—retail, tech, and system innovation—are already here, but are health systems positioning to retain market share? Reason One provides information in this article.

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Concepts to Keep in Mind for 2023 Marketing Planning

Nov 18, 2022

Rather than trying to predict what will happen with marketing in 2023, let’s consider some things to remember for next year that should stand the test of time.

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Tips for Building a Successful Analytics Team

Aug 24, 2022

Data is very important to achieving and maintaining the leading edge among competitors. Assembling a strong team of data analysts is a crucial part of digital transformation.

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Reaching Gen Z with Social Media

Aug 24, 2022

Read about the characteristics of Gen Z that can affect the approach to social media marketing for this generation.

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Social Media and Hospital Marketing

Aug 24, 2022

Read about what three health system marketing leaders say about the shakeup of healthcare marketing by social media.

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