The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Why You Need a Local Keyword Strategy

Sep 23, 2021

This new article from Coffey Communications talks about healthcare regional marketing starts with local keywords.

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Twitter Simplifies Ad Options

Sep 23, 2021

Twitter has updated its ad offerings to make it easier for brands to set up and manage their Twitter promotions.

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Marketers: Stop Stereotyping Seniors

Aug 20, 2021

Outdated ideas and assumptions about seniors can negatively impact marketing efforts.

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Telehealth Visits on Zoom with Just a Click

Aug 20, 2021

Providers can improve virtual visit experience with a new feature from Zoom.

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Accessibility for Healthcare

Jul 23, 2021

In this sponsored article from Reason One, learn more about why healthcare websites must be accessible.

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Fueling Patient Acquisition with Engaging Digital Experience: One Hospital’s Success Story

Jul 23, 2021

This sponsored article from Wellsource uses a case study to discuss how healthcare marketers embrace targeted, personalized communications—and set themselves apart as the provider of choice.

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TikTok’s Popularity Moves into Healthcare

Jun 23, 2021

TikTok's rapid rise in popularity is beginning to spill over into healthcare.

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Making YouTube a Part of Your Successful Marketing Strategy

Jun 23, 2021

If you're not using YouTube as part of your marketing strategy, you're missing out. Read more about why you should be using the platform and how to be successful with it.

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