GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Digital Media: How's It Working for You?

May 22, 2022

Is your digital media strategy working effectively for your organization?

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Digital Reviews from Healthcare Consumers are Increasing

May 22, 2022

Consumers are increasing their use of digital means, including reviews and star ratings, to find quality care.

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Why You Need a Local Keyword Strategy

Sep 23, 2021

This new article from Coffey Communications talks about healthcare regional marketing starts with local keywords.

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Twitter Simplifies Ad Options

Sep 23, 2021

Twitter has updated its ad offerings to make it easier for brands to set up and manage their Twitter promotions.

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Marketers: Stop Stereotyping Seniors

Aug 20, 2021

Outdated ideas and assumptions about seniors can negatively impact marketing efforts.

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Telehealth Visits on Zoom with Just a Click

Aug 20, 2021

Providers can improve virtual visit experience with a new feature from Zoom.

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Accessibility for Healthcare

Jul 23, 2021

In this sponsored article from Reason One, learn more about why healthcare websites must be accessible.

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Fueling Patient Acquisition with Engaging Digital Experience: One Hospital’s Success Story

Jul 23, 2021

This sponsored article from Wellsource uses a case study to discuss how healthcare marketers embrace targeted, personalized communications—and set themselves apart as the provider of choice.

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