
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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We recently talked to Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, about how she formed a partnership with a board-certified pediatric endocrinologist, who is also board certified in informatics.
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How to Get More Bang from Your Social Spend Bucks
May 26, 2025
Try some ideas to improve your social ad results.
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Make Google’s AI Overviews Work for You
Mar 28, 2025
Learn how to get Google AI Overviews highlight your organization.
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Healthcare AI Advances from Google Cloud
Mar 28, 2025
Google Cloud is developing and releasing AI updates related to healthcare.
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Podcast Platform Statistics
Feb 25, 2025
Here are some statistics for podcast marketers to consider.
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Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
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Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.
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Read about healthcare marketing tips from 3 different sessions at HCIC24 in Austin, TX.
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Learn How Penn Medicine Is Embracing AI
Dec 9, 2024
At HCIC in Austin, Penn Medicine and Fathom representatives discussed their use of AI tools to transform campaign planning, optimization and measurement — without sacrificing personalization or overspending their campaign budget.
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Unlocking Your Storytelling Potential
Dec 9, 2024
This article from Bowstring Studios discusses how to tell great stories.
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Consumer-first orientation is essential to successfully serving our stakeholders and is why an insights-first approach is crucial to healthcare marketing for any organization or service line.
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While virtual healthcare remains popular, usage has stayed flat in the past two years. One reason for the flat usage level may be the availability of virtual services.
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A guide for AI adoption in healthcare marketing.
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Here are steps you can take to stay ahead of the wave of market forces and regulatory requirements combined with rapid evolution of technology.
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Why Hospitals Need to Think and Act Like Big Brands
May 29, 2024
Some healthcare organizations continue hitting roadblocks when it comes to the importance of investing in better digital experiences and tools as well as how to align internally on those efforts. -- Content supplied by Modea.
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New Generative AI for Healthcare
Jan 22, 2024
As generative AI tools are continuing to see increased popularity, Google’s Vertex AI platform has added two new AI models for healthcare use.
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In a hospital or healthcare setting, video content can provide impactful storytelling. See examples provided.
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Healthcare Is More Mobile Than Ever
Jul 26, 2023
Powerful mobile devices are transforming how we provide care, and we’re ready to reveal some trends and topics we’ll explore at HCIC.
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Learn about alternatives to GA4 from Reason One.
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Learn about the advantages of attending HCIC23 in Los Angeles in November from MERGE, the Communications Sponsor for HCIC.
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