Your organization’s online reputation matters. A lot. If you are trying to make the argument in favor of improving your online reputation efforts, here are some statistics from inboundMd to help you out.

• 80% of internet users search for provider information online, and 20% of their searches are looking for information on a specific provider.
• When making a decision about a doctor or dentist, 93% of patients said that online reviews were either very useful or somewhat useful in their decision process to choose a provider.
• Online reviews and personal recommendations were equally important to 79% of consumers when making a choice about a healthcare provider.
• 62% of consumers looking for a new doctor use online reviews.
• 73% of consumers trust a business more that has positive reviews.
• According to the Harvard Business Review, a 1-star increase in a Yelp rating translates to slightly less than a 10% increase in revenue.
• Only 10% of patients actually do online reviews for their doctors.
• Just one negative review can cost 30 customers.
• 85% of doctors check their own online reviews.

Is reputation management a part of your organization’s marketing plan?