The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Connecting with Gen Z On Social Media

Mar 17, 2022

Social media and digital interaction have become a major focus for brands, particularly since the COVID-19 epidemic. A recent survey found that Gen Z is particularly impacted by their experiences with these, a point that marketers should take to heart. photo of 4 young adults looking at their smartphones

The survey from Qualtrics was designed to look at the evolving state of customer expectations. Survey participants included 9,000 consumers across a wide range of age groups. Survey findings included:

  • Negative company interactions are most upsetting to Gen Z. They are least likely to report being happy with their customer experience.
  • Gen Z places high value on safety measures and are much more likely than Boomers to leave a brand over perceived insufficient safety measures. The opposite is also true – younger consumers will start buying from a brand if they like its public health safety measures.
  • Brand values are also important to Gen Z. Younger consumers are three times more likely than Boomers to be familiar with the values of the brands they purchase from.
  • The presence of social media from a brand was one of Gen Z’s top three means of brand relevance. No other age group ranked social media this high.

Considering that Gen Z grew up with social media and e-commerce, it makes sense that they have a higher expectation for brands to meet their needs and provide a satisfactory experience. Gen Z is well aware that they can take their negative interactions public via social media and that they can easily find an alternate brand by searching competitors online.

  • Gen Z
  • social media strategy