If you have a digital marketing strategy, do you know how effective it is for your organization? If you’re not sure, or if it has been a while since you’ve audited your digital channels, this is a good time for a review.
Consider this as a plan for your digital review:
- Once you have gathered performance data, it’s time to use it to determine where your opportunities are, strategies needed to meet your goals and the actions needed to implement the strategies.
- Perform a “benchmarking” of sorts of your channels to determine how successful each channel is compared to the others, as well as each channel’s priority in helping the organization to meet its goals.
Has your organization reviewed its digital channels and strategies lately? If so, are they performing well for you?