The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Marketing Strategies without Cookies

May 22, 2022

Now that the migration away from third-party cookies is in full swing, how are marketers responding? A survey of leading marketers from Fortune 500 companies found that social media and search marketing have been affected the most. image of a cookies button on a computer keyboard

Additional findings included:

  • The channels most affected by the loss of cookies were social media (67%), organic search/SEO (64%), paid search/SEM (54%) and email marketing (49%). This was reported consistently across both B2B and B2C.
  • The most affected channels are receiving increased budget resources.
  • Strategic responses to these changes include improvement of data quality, a focus on first-party data, prioritizing market research and a focus on building new channel partnerships.
  • Current cookie use is primarily for capturing and tracking website activity.
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